Generative Engine Optimization, or GEO, is a field that was pioneered by First Page Sage in early 2024, approximately 14 months after ChatGPT’s debut. By definition, GEO is the process of getting your company suggested by generative AI chatbots when prospective customers ask for product or service recommendations.
While a number of companies offer GEO services, the packages differ as GEO is still a nascent marketing channel.
Below, we’ve broken down GEO services into 3 tiers. The lowest tier is the least comprehensive and therefore the least expensive, and the highest tier is the most thorough – and likely the most effective. These tiers reflect pricing we’ve seen among the small number of companies formally offering GEO services today.
Generative Engine Optimization (GEO) Pricing
| Service Level | Monthly Cost | Services Included | |||
| Paid List Placement | Superlative List SEO | Reputation Management | PR | ||
| Tier 1 | $2,000–$3,000 | Purchases low-cost placements on ranking websites | N/A | N/A | N/A |
| Tier 2 | $4,000–$7,000 | Monitors ranking website placement costs to determine most impactful placement spend | Creates & publishes 1-2 superlative list articles at the beginning of a campaign | N/A | N/A |
| Tier 3 | $12,000–$15,000 | Monitors ranking website placement costs to determine most impactful placement spend | Creates & publishes 2-3 superlative list articles per month, supported by full SEO campaign | Facilitates positive reviews from customers/clients and minimize the impact of negative reviews. Ensures descriptions in major industry directories reflect industry leadership. | Works with either internal staff or a dedicated PR agency to secure media coverage |
Generative Engine Optimization Services, Explained
Broadly speaking, GEO services are a combination of SEO, PR, and reputation management. The ideal GEO service package would involve the following activities:
- Securing a high placement on superlative lists that rank well on Google. For example, for a fleet management software company, securing a top spot in a list article entitled “The Top-Ranked Fleet Management Software of 2025.” The placement can be accomplished via PR, paying for placement, or publishing your own superlative list article and ranking your company first.
- Performing SEO on your website so that your list articles rank highly. If you publish list articles for every category in which you sell products or services and they rank in the top 3 search results, you are much more likely to be recommended by ChatGPT, Gemini, and Perplexity.
- Ensuring good reviews on the most popular review websites. For technology services, these sites might include G2 and Clutch; for software, Capterra and PC Magazine; for travel and leisure businesses, TripAdvisor and Yelp; for consumer technology, CNet and Consumer Reports. B2B companies should also pay attention to employee review websites such as Glassdoor and Indeed.
- Generating positive publicity via traditional PR. Generative AI chatbots are more likely to recommend a company if it’s lauded in authoritative publications such as the Wall Street Journal and New York Times. However, most GEO services packages will not include high-end PR due to its high cost and proportionally smaller impact on GEO.
While only Tier 3 GEO service packages will include all 3 of these elements, your company may already have a strong brand or strong SEO, so your needs may fall into a different tier. If you have further questions about the costs of GEO, feel free to contact us here. If you are interested in investing in GEO for your business, you can learn more about our services.
