SEO Blog

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.

In this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks. 

Our research team conducted a comprehensive study of ecommerce ERP integration companies from March-August 2025, analyzing 43 firms in the process. We compared them using 6 criteria.

We share 5 of the most common goals for B2B content marketing plus 8 benchmarks that indicate whether your efforts are on track.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

In this guide, we discuss what kind of companies should invest in local SEO, how to build a local SEO strategy, and how to create content for local SEO.

In this guide, we explain how generative engine algorithms make recommendations, and how your company should approach generative engine optimization.

In this article, we share our benchmarks on average CAC for 13 ecommerce industries, as well as strategies for reducing CACs.

This post reviews the SEO conversion rates we’ve seen over 12 years of working with 100+ middle market and enterprise clients, organized by page type.