The best marketing campaigns are like great books: They have something important and interesting to say, and the message sticks with us long after the story’s over. Great B2B campaigns transform potential leads into loyal, long-lasting client relationships—the business equivalent of happily ever after.
We conduct an in-depth Q&A with First Page Sage CEO Evan Bailyn on the long-term viability of B2B SEO and when to go in-house SEO vs outsourcing—and more.
Why is thought leadership so much more effective than basic content marketing? The key word is leadership. Thought-leaderly content shows your audience that you understand their perspective and have the expertise and experience they need.
We’ve been in business for over ten years, and it took probably half that time for us to fully nail the thought leadership development process presented in the flowchart below.
Every question you should ask an SEO company before you make a hiring decision.
If you are wondering how sophisticated your blog posts should be when writing for SEO purposes, there are 3 rules to keep in mind. 1. Write at the lowest reading level that wouldn’t insult your audience’s intelligence. People like to understand the articles they read as quickly as possible. And since most SEO-driven writing is in…
One of the most brilliant things about Google’s algorithm is its ability to “read” content on a website. Google’s robots can determine the originality of an article you’ve written and even how interesting it is. They then use that information, in part, to determine the article’s ranking in the search results. When I tell people…
I examine at least a handful of business blogs each week in my capacity as a speaker and CEO of my SEO company, and it’s the rare, rare day when I come across one that emanates real quality. To be clear, many of them are perfectly good blogs; but I’m talking about crossing the line…
This blog post explains in detail what the results of an SEO campaign look like, using real screenshots from clients' Google Analytics accounts.
I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only small changes from year to year, and the core factors -- links, meta title tags, and ongoing thought leadership content production -- stay…
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