Q&A with B2B SEO Expert Evan Bailyn
We conduct an in-depth Q&A with First Page Sage CEO Evan Bailyn on the long-term viability of B2B SEO and when to go in-house SEO vs outsourcing—and more.
Thought Leadership vs Content Marketing: What You Need to Know
Why is thought leadership so much more effective than basic content marketing? The key word is leadership. Thought-leaderly content shows your audience that you understand their perspective and have the expertise and experience they need.
Defining the Thought Leadership Development Process
We’ve been in business for over ten years, and it took probably half that time for us to fully nail the thought leadership development process presented in the flowchart below.
How To Hire An SEO Company: All The Questions To
Every question you should ask an SEO company before you make a hiring decision.
What Reading Level Should You Write At For SEO?
If you are wondering how sophisticated your blog posts should be when writing for SEO purposes, there are 3 rules to keep in mind. 1. Write at the lowest reading level that wouldn’t insult your audience’s intelligence. People like to understand the articles they read as quickly as possible. And since most SEO-driven writing is in…
The High Quality Content Line: How to Write for SEO
One of the most brilliant things about Google’s algorithm is its ability to “read” content on a website. Google’s robots can determine the originality of an article you’ve written and even how interesting it is. They then use that information, in part, to determine the article’s ranking in the search results. When I tell people…
Why is Quality SEO Content So Hard For Businesses to
I examine at least a handful of business blogs each week in my capacity as a speaker and CEO of my SEO company, and it’s the rare, rare day when I come across one that emanates real quality. To be clear, many of them are perfectly good blogs; but I’m talking about crossing the line…
The Payoff: What Successful SEO Campaign Results Look Like
This blog post explains in detail what the results of an SEO campaign look like, using real screenshots from clients' Google Analytics accounts.
User Behavior as an SEO Ranking Factor: How Visitor Engagement
I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only small changes from year to year, and the core factors -- links, meta title tags, and ongoing thought leadership content production -- stay…
Writing Article Titles for SEO: A Lesson on Bullseye Keywords
If you’ve been following my articles on meta title tags - the single most important SEO element on your website - you know how important good titles are in Google’s algorithm, how bad titles can nullify the effect of your blogging, and the necessity of including transactional keywords in your titles. But you’re not quite…
Q&A with B2B SEO Expert Evan Bailyn
October 24, 2019
We conduct an in-depth Q&A with First Page Sage CEO Evan Bailyn on the long-term viability of B2B SEO and when to go in-house SEO vs outsourcing—and more.Thought Leadership vs Content Marketing: What You Need to Know
October 17, 2019
Why is thought leadership so much more effective than basic content marketing? The key word is leadership. Thought-leaderly content shows your audience that you understand their perspective and have the expertise and experience they need.Defining the Thought Leadership Development Process
October 15, 2019
We’ve been in business for over ten years, and it took probably half that time for us to fully nail the thought leadership development process presented in the flowchart below.How To Hire An SEO Company: All The Questions To Ask
July 6, 2019
Every question you should ask an SEO company before you make a hiring decision.What Reading Level Should You Write At For SEO?
January 17, 2019
If you are wondering how sophisticated your blog posts should be when writing for SEO purposes, there are 3 rules to keep in mind. 1. Write at the lowest reading level that wouldn’t insult your audience’s intelligence. People like to understand…The High Quality Content Line: How to Write for SEO
August 8, 2018
One of the most brilliant things about Google’s algorithm is its ability to “read” content on a website. Google’s robots can determine the originality of an article you’ve written and even how interesting it is. They then use that information,…Why is Quality SEO Content So Hard For Businesses to Create?
August 6, 2018
I examine at least a handful of business blogs each week in my capacity as a speaker and CEO of my SEO company, and it’s the rare, rare day when I come across one that emanates real quality. To be…The Payoff: What Successful SEO Campaign Results Look Like
July 3, 2017
This blog post explains in detail what the results of an SEO campaign look like, using real screenshots from clients' Google Analytics accounts.User Behavior as an SEO Ranking Factor: How Visitor Engagement Affects Search Results in 2017-2018
June 7, 2017
I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only small changes from year to year, and the…Writing Article Titles for SEO: A Lesson on Bullseye Keywords and Title Tightness
May 25, 2017
If you’ve been following my articles on meta title tags - the single most important SEO element on your website - you know how important good titles are in Google’s algorithm, how bad titles can nullify the effect of your…