SEO Blog

In this article, we discuss keyword types on a scale of transactionality, and which keyword categories are most valuable for SEO.

In this article, I share my first-hand knowledge of selling a business to private equity, and discuss the pros and cons of doing so.

In this article, we discuss customer acquisition strategy for edtech companies, explaining how to optimize each stage of the process.

The following report ranks the top fintech lead generation companies of 2026.

In this article, we discuss how to create an effective customer acquisition strategy for a real estate company.

In this article, we explain the three stages of the SEO customer journey and discuss how to optimize pages for each stage.

In this article, we’ll discuss how to use SEO for customer acquisition, focusing on lead generation and nurturing.

In this report, we share our findings on patient conversion rates across medical practice types, sourced from anonymized client data from between 2017 and 2024.

In this article, we summarize the best way to approach SEO in 2024, breaking SEO Marketing Strategy down into 5 actionable steps.

This report summarizes our findings on average SaaS conversion rates in 2026.