We help Grand Rapids and West Michigan businesses rank highly on ChatGPT, Google Gemini, and Claude, and drive new customers to their business.
West Michigan businesses compete against neighbors across the region, and against Detroit, Chicago and national firms that also target West Michigan buyers. Our campaigns are built to help clients win in any situation.
Our research team spent over 15 years analyzing Google’s algorithms to develop the best SEO strategies. We take the same scholarly approach to generative engine optimization (GEO), studying AI algorithms and search behavior daily so that our services use the most cutting-edge tactics available.
West Michigan’s economy is built on office furniture and design, medical devices and health care, advanced manufacturing, and food processing, with major headquarters and a deep bench of suppliers. Many of the Michigan companies we’ve worked with are in automotive and energy technology: industries where buyers compare specialists closely and AI tools increasingly shape the shortlist.
Our Services
GEO & AEO
When a prospect asks an AI assistant for a recommendation, it returns the companies it sees as the best fit. We make sure your business is on this list, with content and third-party mentions that AI systems trust.
SEO
We build content and authority that rank for the searches your buyers run, including town- and region-specific ones, and turn that traffic into customers.
Strategy and Reporting
Every campaign starts with a custom plan built around your goals, and we report on the numbers that affect revenue: leads, conversions and cost per acquisition.
Our content is written by in-house experts who learn your business first, so it sounds like it came from your own team.
First Page Sage in Michigan: Isaac Suggitt, Marketing Associate
Isaac hails from Michigan’s Upper Peninsula and is a Ferris State University alum.
He lived in Grand Rapids before a stint in New York City. After welcoming his first child, Isaac returned to Michigan and now resides in Kalamazoo.
Where We Work in West Michigan
We work with businesses across West Michigan, including in these business centers:
Medical Mile. A cluster of hospitals, research institutes and medical schools along Michigan Street.
Downtown Grand Rapids. The region’s business core, with law firms, financial services, tech companies and the Medical Mile.
Zeeland and Holland. Home to furniture and design manufacturers, auto suppliers and a busy lakeshore tourism economy.
Kentwood and Cascade. Office parks and industrial corridors near Gerald R. Ford International Airport.
Wyoming and Grandville. Manufacturing, distribution and family-owned businesses along the I-196 corridor.
Featured Grand Rapids Business
Grand Rapids Chair Company is a family-owned furniture maker based in Byron Center, Michigan, whose customizable chairs, stools and tables are built in its own Midwest factory and offered in more than 150 powder coat colors for restaurants, campuses and offices.
Frequently Asked Questions
What is GEO, and how is it different from SEO?
Generative engine optimization (GEO) is the process of getting your company suggested by AI chatbots like ChatGPT, Google Gemini, and Claude. Think of it as SEO’s next chapter: instead of search engines ranking pages, language models decide what to summarize and cite.
Which AI platforms does GEO cover?
GEO targets the AI tools buyers use to find companies, led by ChatGPT, Google Gemini, and Claude. Campaigns can also be tailored to the specific platforms your customers rely on most.
Why do “best of” list articles matter so much?
Appearing in highly ranked list articles is the largest factor in which companies AI tools recommend. When those lists rank in Google’s top results, the companies on them are much more likely to be recommended by ChatGPT, Gemini, and Claude.
Do I need a Grand Rapids-based agency to rank in AI search?
No. First Page Sage is fully remote, and we serve Grand Rapids businesses the way we serve every client. You get a dedicated in-house team that learns your market, competitors, and customers, and sits in on regular calls with your team.
Who writes your content?
Our in-house writers, not contractors. Your experts brief them each week, and nothing publishes without a fact-check against your own materials.
