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Heavy Equipment Leads Agency

Heavy equipment suppliers face three major challenges when it comes to finding new leads:

  • A narrow target market
  • Customers who are loyal to their existing suppliers
  • The difficulty and expense of finding good salespeople

These challenges all result in unnecessarily high customer acquisition costs. In a changing world where leads are being generated online more than ever before, heavy equipment companies need new lead generation techniques.

Having created leads for many heavy equipment companies, our agency has found that the best online lead generator is SEO, where your page shows up highly when potential customers search for a heavy equipment supplier on Google. We have tried many other marketing channels, including advertising and e-mail, and none have produced the quality of leads that SEO has.


The Best Lead Generation Agency for Heavy Equipment Companies

At First Page Sage, we have more than 10 years of experience working with heavy equipment suppliers. Unlike other lead generation companies who focus only on intermediate metrics, such as total incoming leads or increased web traffic, we consider new, closed customers to be the ultimate measure of our success. At the end of the day, we understand that the quality of a lead is just as important as the total number of potential customers we bring in, so we constantly refine our targeting strategies so your sales team can focus their time on only the most serious leads.

We do this by carefully selecting a keyword target for every article or landing page we create, making sure those keywords are searched by visitors who are actively looking for a new heavy equipment supplier. Our strategists determine the question implicitly or explicitly asked by those searchers (e.g. “best orbital welding machines”), and our writers work with industry experts to provide the most comprehensive answer.

Heavy equipment companies have partnered with us to create:

  • A blog series on construction vehicle lifetime costs, including both purchase price, expected maintenance costs, and potential average resale value after three, five, and 10 years.
  • An in-depth comparison of gravity roller, spiral, and pneumatic conveyors, divided by cost, features, and best-use application.
  • Downloadable industry-segmented white papers analyzing the optimal time for upgrading specialized farming equipment.
  • Resource hubs on equipment servicing, repair procedures, and preventative maintenance schedules for optimal lifespan.

Our ROI for Heavy Equipment Companies

Heavy equipment suppliers are consistently among our clients with the best ROI for SEO services, averaging $2.1M per year in new, net revenue.


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Other Relevant SEO Stats for Heavy Equipment Companies:

  • Average engagement rate: 66%
  • Average time on site: 2:53
  • Landing page conversion rate: 1.7%

Partnering with First Page Sage to Generate Heavy Equipment Leads

Working with First Page Sage lets you trust a full team to handle every aspect of online lead generation. We assign every client:

  • A lead generation strategist to guide your campaign’s overall direction.
  • An expert writer to create engaging blog articles, landing pages, and specialized content like white papers or case studies.
  • An editor trained in conversion optimization and SEO best practices.
  • A web developer to set up visitor tracking and resolve any technical issues in your website.
  • A reporting specialist to provide you with in-depth reports on leading indicators, KPIs, and results, and attribute closed sales to the correct channels.
  • A campaign manager to oversee every moving part of the campaign, ensuring we hit our targets and serving as your main point of contact.

Our team will dig into every aspect of your company and market during our onboarding process, identifying your most valuable potential customers, analyzing your competitors, and creating a comprehensive strategy to target valuable keywords based on our proven Hub & Spoke model. After that process is complete, we launch into content production, creating two pieces of thought leadership each week. This content becomes the core of our lead generation system, providing both the entry point for Google searchers and a perfect foundation for email and LinkedIn campaigns.

If you’d like to discuss if we’re a good fit to generate leads for your heavy equipment business, contact us.