Heavy Equipment Leads Agency
Heavy equipment suppliers face three major challenges when it comes to finding new leads:
- A narrow target market
- Customers who are loyal to their existing suppliers
- The difficulty and expense of finding good salespeople
These challenges all result in unnecessarily high customer acquisition costs. In a changing world where leads are being generated online more than ever before, heavy equipment companies need new lead generation techniques.
Having created leads for many heavy equipment companies, our agency has found that the best online lead generator is SEO, where your page shows up highly when potential customers search for a heavy equipment supplier on Google. We have tried many other marketing channels, including advertising and e-mail, and none have produced the quality of leads that SEO has.
The Best Lead Generation Agency for Heavy Equipment Companies
At First Page Sage, we have more than 10 years of experience working with heavy equipment suppliers. Unlike other lead generation companies who focus only on intermediate metrics, such as total incoming leads or increased web traffic, we consider new, closed customers to be the ultimate measure of our success. At the end of the day, we understand that the quality of a lead is just as important as the total number of potential customers we bring in, so we constantly refine our targeting strategies so your sales team can focus their time on only the most serious leads.
We do this by carefully selecting a keyword target for every article or landing page we create, making sure those keywords are searched by visitors who are actively looking for a new heavy equipment supplier. Our strategists determine the question implicitly or explicitly asked by those searchers (e.g. “best orbital welding machines”), and our writers work with industry experts to provide the most comprehensive answer.
Heavy equipment companies have partnered with us to create:
Our ROI for Heavy Equipment Companies
Heavy equipment suppliers are consistently among our clients with the best ROI for SEO services, averaging $2.1M per year in new, net revenue.
Other Relevant SEO Stats for Heavy Equipment Companies:
- Average bounce rate: 38%
- Average time on site: 2:53
- Landing page conversion rate: 1.7%