SEO Services for Insurance Agencies
At First Page Sage, we spent over 12 years providing SEO services for both personal and commercial insurance companies. Our approach combines an understanding of searcher intent with our research into Google’s algorithm to deliver high-ROI lead generation for our clients.
Insurance companies face a unique challenge: they have a product that nearly everyone needs, but few understand. As a result, Google is the first place prospective customers turn when searching for a new policy. By investing in high-quality content that ranks highly on Google and converts visitors, you can turn your website into a reliable source of new leads to support the growth of your agency.
Insurance companies that we’ve provided SEO services for include:
Business insurance companies have partnered with us to create:
- A blog series targeting mid-sized businesses discussing common questions about complying with California’s mandatory worker’s comp requirements.
- A guide to choosing property insurance for homeowner in Illinois, discussing common coverage exclusions and suggesting options for additional coverage.
- Conversion-optimized landing pages for auto insurance in New York, both for personal and commercial vehicles.
- Interviews with current policyholders asking them to discuss their experience working with our client’s brokers
Insurance SEO ROI
Insurance companies we work with average $1.6M in new, net revenue per year from their SEO investment. Leads originating from organic search place greater trust in website content, resulting in increased conversion rates, lowered CACs, and higher long-term retention.
SEO ROI

Other Relevant SEO Stats for Insurance Companies:
- Average engagement rate: 60%
- Average time on site: 3:46
- Landing page conversion rate: 1.5%