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SEO for Home Builders

At First Page Sage, we’ve been providing SEO services for home builders for over 12 years. Our clients have included tract, spec, and custom home builders across the country.

Building a new home is one of the biggest commitments a prospective client will make in their lives, and so they spend significant time researching home building companies before ever reaching out. Much of their research will take place online; as a result, home builders with conversion-optimized content and high Google search rankings are able to use their websites as their primary source of new leads.

Home Builders that we’ve provided SEO services for include:


Home builders have partnered with us to create:

  • A blog series on the benefits and drawbacks of buying prefabricated homes
  • A guide to the custom home build process, answering frequently asked questions about cost and timeline
  • An annual report analyzing the San Diego real estate market
  • Custom project pages showcasing completed home builds
  • An interview series with homeowners that worked with a custom home builder, sharing their experience of living in a completed home and their experience of the home build process

Home Builder SEO ROI

SEO results in excellent returns for home builders, averaging $1.7M in new net revenue each year. Clients who find a home builder through Google convert at higher rates than with other channels, leading to high long-term ROI.


Home Builder Roi 2024 1 555x370

Other Relevant SEO Stats for Home Builders:

  • Average engagement rate: 66%
  • Average time on site: 3:11
  • Landing page conversion rate: 1.6%

Home Builder SEO: Our Approach

We approach SEO for new home builder clients as a long term investment. While other firms may focus on technical fixes, we know that properly executing an SEO campaign requires more than just updating meta titles, schema markups, and fixing a few broken links. While these are still necessary parts of SEO, they’re no longer enough.

Google’s algorithm is constantly updated to better reward high quality content with first page rankings, and penalizing websites that use outdated SEO techniques such as keyword stuffing and paid, low quality links. In other words, the only way to secure a high ranking long term is to create content that truly answers searchers’ intent.

Creating this content is easier said than done, which is why our SEO teams consist of dedicated specialists. They are:

  • Writers who will create original blog articles, landing pages, as well as more specialized content
  • An editor to ensure each deliverable lines up with your brand guidelines and voice
  • An SEO strategist to evaluate the search intent of each keyword and build a full  Hub & Spoke content plan for your campaign
  • A conversion optimization specialist to ensure each page follows CRO best practices
  • A web developer to implement any technical fixes and backend changes that are required before your website will rank
  • A reporting specialist who will monitor leading indicators and report on your campaign’s ROI
  • A campaign manager to tie it all together, providing project management and serving as the main point of contact for your business

This team will work closely with you to build a campaign that generates real ROI for years to come.