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SEO for CBD Companies

Because Google’s ad policies prohibit CBD advertising, CBD companies must use SEO to drive traffic to their website. The growing market makes for heavy competition, however, and a comprehensive understanding of the Google Algorithm Ranking Factors is required to see results.

First Page Sage specializes in providing both B2C and B2B CBD companies with SEO services. Rather than the simple technical services many other SEO companies offer, we use customer persona development, thought leadership creation, and search intent analysis to offer full-service SEO campaigns that result in a high ROI. Whether your specialty is in CBD oil, gummy, or vaping ecommerce; CBD production & distribution; or CBD information, we have a specifically-tailored strategy for targeting your audience and reporting on your KPIs.


CBD Companies have partnered with us to create:

  • An editorial series on the benefits of CBD products for physical and mental health.
  • A guide to creating FDA-compliant labels for CBD products.
  • Landing pages on white label services for CBD products, including oils, balms, lotions, and gummies.
  • An FAQ Page answering the most asked questions about CBD products.


SEO results in excellent ROI for CBD companies, averaging $1.3M per year in new, net revenue per year.


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Other relevant SEO stats for CBD Companies:

  • Average engagement rate: 68%
  • Average time on site: 2:39
  • Landing page conversion rate: 1.2%

CBD Company SEO: Our Approach

We base our approach to SEO on the philosophy behind Google’s algorithm updates: connecting searchers with the content that best answers their search intent. Our job then is to first determine what search keywords indicate an intent to buy your products, whether that be directly searching for a type of CBD product; researching alternative pain relief or relaxation aids; or trying to find the answer to a specific, CBD-related question.

We then organize every commercially valuable keyword your customers search into a Hub & Spoke strategy that defines what type of page and content will resonate best with those customers. This will form the road map for the next phase of our campaign: regular content production and publishing.

Our writers will interview your CBD experts, distilling their knowledge into industry leading blog articles, landing pages, and other specialized content like white papers that speak directly to the needs of your customers. After 4-6 months of regular publishing, your website will be awarded the News Website Bonus, leading to increased rankings, visitors, and ultimately, new sales.

If you’re ready to learn more about our SEO services for CBD companies, contact us below: