First Page Sage has over 12 years of experience providing SEO services to investment banks. Our approach focuses on SEO for lead generation, emphasizing long-term, measurable ROI for our clients.
Our investment banking SEO service is built upon thought leadership. While achieving a top ranking on Google is important, for investment banks it’s only the beginning. Business owners and executives want to feel assured that they’ve chosen the best bank to work with for their company’s IPO, mergers or acquisitions, and at every other pivotal step in their company’s story. Industry-leading content is the best start for building trust with these potential clients.
Investment Banks have partnered with us to create:
- An editorial series on factors affecting the valuation of B2B SaaS companies.
- A white paper analyzing the potential eCommerce effects of Square’s acquisition of Afterpay.
- Industry-Segmented Annual Reports on notable, upcoming IPOs.
- A guide to understanding common structures for mergers and acquisitions, and the benefits and disadvantages of each.
Investment Banking SEO ROI
SEO results in excellent ROI for investment banks, averaging $2.0M per year in new, net revenue per year. SEO results in warmer leads than other channels, leading to long-term partnerships with high returns long-term.
Other Relevant SEO Stats for Investment Banks
- Average engagement rate: 67%
- Average time on site: 3:02
- Landing page conversion rate: 1.3%
Investment Banking SEO: Our Approach
We take a data-driven approach to investment banking SEO, beginning with an empirical understanding of Google’s algorithm. Our analysis over the past 12 years has shown that Google’s updates are designed to better connect searchers with the content that will best answer the intent of their search. In other words, the best approach to SEO is to create high quality content for each commercially valuable keyword actively searched by your potential clients.
This is a three-phase process. We first interview you and your team to create detailed personas of your ideal audience. Next, we’ll create a customized Hub & Spoke-based SEO strategy, and analyze the search intent behind each keyword we choose to target. This allows us to prioritize the highest-ROI keywords, bringing us to the third and longest phase of our services: creating original, authoritative content. Our writers will work with investment banking experts to create insightful blog articles, landing pages, and white papers or other specialized content. After 4-6 months of regular publishing, we secure the News Website Bonus for your website, leading to a rapid increase in your domain authority and by extension, your search rankings. By the end of our campaign, your website will be your most valuable source of inbound leads.
If you’re ready to learn more about our SEO services for investment banking firms, contact us below: