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SEO for Private Equity Firms

First Page Sage has been providing private equity firms with SEO services for over 12 years. As a highly trust-dependent field, it’s especially valuable for your firm’s name to appear at the top of Google’s search results when business owners or strategics are seeking PE firms.

The cornerstone of our private equity SEO service is thought leadership. By creating and publishing expert content on your website about industry trends (to attract interest in portfolio companies from acquirers) or the process of working with a PE firm (to attract portfolio companies), we cause your firm to rank highly on Google and attract new, qualified leads.


Private equity firms have partnered with us to create:

  • An editorial series on high profile private equity investments in B2B SaaS companies.
  • A white paper analyzing a late stage software company’s decision to seek private funding to support continued growth, instead of going public.
  • Industry-Segmented Annual Reports analyzing the expected return of investments in private equity funds.
  • A guide to alternative funding sources and financing options for manufacturing businesses.

Private Equity SEO ROI

SEO results in excellent returns for private equity firms, averaging $1.9M in new net revenue each year. Customers who originate from SEO place more trust in in the firms they choose to work with or invest in, leading to mutually beneficial long-term relationships.


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Other Relevant SEO Stats for Private Equity Firms:

  • Average engagement rate: 66%
  • Average time on site: 3:12
  • Landing page conversion rate: 1.1%

Private Equity SEO: Our Approach

Our approach to private equity SEO hinges on an understanding of Google’s algorithm. Over the years, Google has refined its algorithm to better connect searchers with the content that best answers the questions in those searchers’ queries, whether implicit or explicit. In other words, the best way to secure and maintain high search rankings long term is by creating the best content for each target keyword.

This has three steps: first, selecting keywords that are searched by your private equity firm’s ideal audience, whether it be by investors or business owners and organizing them into a Hub & Spoke content plan. Second, we analyze the search intent behind those keywords to determine what type of page and style of content will best connect with those searchers. Finally, we create that content with the help of industry experts that is truly industry-leading, establishing your authority to both Google and the searchers that land on your page. After 4-6 months of regularly publishing this content on your website, we secure the News Website Bonus for your site, rapidly increasing your rankings. By the end of our campaign, our goal is for your website to be your most valuable source of new leads to support the growth of your firm.

If you’re ready to learn more about our SEO services for private equity firms, contact us below: