Solar Energy Company SEO ROI

Solar energy companies placed in our top 10 highest ROIs for the SEO campaigns we engaged in between 2015 and 2017. These companies brought in, on average, $1.7M / year in new net revenue directly attributable to their SEO campaigns. Companies in the solar niche include local residential solar panel installation companies (typically focused on one major metro area), commercial solar contractors, solar panel manufacturers, and solar financing companies.

Our SEO strategy for solar companies is thought leadership-based. For residential installers, we’ll typically create guides for homeowners that summarize the rules and incentives for installing solar panels on your home in a local area. We find that homeowners respond very well to educational material and it often leads to inquiries. For commercial solar contractors, we also use guides as a strategy, but gear them towards building owners, management companies, decision makers in HOAs, as well as commercial architects and designers. We also publish annual reports on the benefits and cost savings of commercial properties utilizing solar energy. You can learn about our thought leadership strategy in greater detail here.


Organic Traffic Growth

Other relevant SEO stats for solar energy companies:

  • Average bounce rate: 41%
  • Average time on site: 3:10
  • Landing page conversion rate2: 1.8%

1 ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.

2 Conversion rate refers to the percentage of new SEO visitors who convert to a sales lead within 30 days of landing on the client’s website from a Google search results page