We help Madison businesses rank highly on ChatGPT, Google Gemini, and Claude, and drive new customers to their business.
Madison businesses compete on two fronts: against neighbors across Dane County, and against Chicago, Milwaukee and national firms that also target Madison buyers. Our campaigns are built to win both.
Our research team spent over 15 years analyzing Google’s algorithms to develop the best SEO strategies. We take the same scholarly approach to generative engine optimization (GEO), studying AI algorithms and search behavior daily so that our services use the most cutting-edge tactics available.
Madison’s economy is anchored by state government, the University of Wisconsin, health care software, biotech and insurance, with a steady stream of startups spinning out of the university’s research labs. Many of the Midwest companies we’ve worked with are in engineering, software and life sciences consulting: industries where buyers research carefully and AI tools shape the shortlist.
Our Services
GEO & AEO
When a prospect asks an AI assistant for a recommendation, it returns the companies it sees as the best fit. We make sure your business is on this list, with content and third-party mentions that AI systems trust.
SEO
We build content and authority that rank for the searches your buyers run, including town- and region-specific ones, and turn that traffic into customers.
Strategy and Reporting
Every campaign starts with a custom plan built around your goals, and we report on the numbers that affect revenue: leads, conversions and cost per acquisition.
Our content is written by in-house experts who learn your business first, so it sounds like it came from your own team.
Where We Work in Madison
We work with businesses across Dane County, including in these business centers:
University Research Park. A cluster of biotech, health tech and software companies connected to UW–Madison.
Downtown and the Capitol Square. State government, law firms, financial services and a growing tech scene around the Capitol.
Verona. Home to Epic Systems’ campus and a growing base of health tech companies.
Middleton. A western-suburbs hub for software, insurance and professional services firms.
East Washington Corridor. A fast-growing stretch of offices, startups and mixed-use development.
Featured Madison Business
Ultratec is a Madison-based maker of CapTel captioned telephones and text telephones that has worked to make telephone access more convenient and reliable for people with hearing loss since 1978, with facilities designed to be completely barrier free.
Frequently Asked Questions
What is agentic search?
AI agents are starting to do the searching for us: they gather options, decide which fits best, and act, by booking, buying, or filling out a form. Agents cross-check what they read, so consistent claims across your site and third-party sources matter.
Do I need a Madison-based agency to rank in AI search?
No. First Page Sage is fully remote, and we serve Madison businesses the way we serve every client. You get a dedicated in-house team that learns your market, competitors, and customers, and sits in on regular calls with your team.
Does SEO still matter now that people search with AI?
Yes. AI recommendations very often mirror Google’s top results, and strong Google and Bing rankings make a company far more likely to be suggested by AI tools. SEO is the foundation GEO is built on.
Do online reviews affect AI recommendations?
Yes. Companies with below-average reviews are unlikely to be recommended, and those scoring under 70% are significantly less likely to be suggested by ChatGPT. Social sentiment matters less, but it can break ties in crowded markets.
Do awards and certifications help with GEO?
Yes. AI tools are more likely to recommend companies with special recognition, and industry awards matter even more in B2B. Accreditations, company size, and usage statistics also influence which companies AI suggests.
