Beauty Product Company SEO ROI
Beauty product companies made our list of the top 20 highest ROIs of all SEO campaigns we ran between 2015 and 2017. During that 3 year period, beauty product companies earned, on average, $1.3M / year in new net revenue as a direct result of their SEO campaigns. The ROI on these campaigns amounted to 1,138%. (One outlier grossed over $300M, but it was not counted in this survey because we couldn’t get access to enough data to definitively parse out their organic marketing channels.)
The companies we worked with in this space included beauty product manufacturers, direct marketing companies, and network (or multi-level) marketing companies. Typically, our audience was consumers, although in one case it was dermatologists.
The strategy we employed to attract consumers included: (a) creating long-tail keyword landing pages targeting the highly specific searches consumers often type in looking for beauty products; (b) publishing interviews with influencers in the beauty space; and (c) carefully crafting the title tags and on-page content for hundreds of product landing pages. You can learn more about our thought leadership SEO service here.
Organic Traffic Growth
Other relevant SEO stats for beauty product companies:
- Average bounce rate: 45%
- Average time on site: 2:40
- Landing page conversion rate2: 2.1%
1 ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.
2 Conversion rate refers to the percentage of new SEO visitors who convert to a sales lead within 30 days of landing on the client’s website from a Google search results page