At First Page Sage, we’ve worked with cleantech companies for over 13 years. Our SEO services position our clients as industry leaders through search-intent optimized thought leadership content, resulting in lasting rankings and high long-term ROI.
Cleantech startups must quickly establish the utility of their new technologies in order to gain traction with prospects. SEO generates warmer leads than other marketing channels, resulting in shorter sales cycles for cleantech companies.
Cleantech companies have partnered with us to create:
- A blog series on using IoT and building automation to increase energy efficiency in commercial buildings
- Quarterly reports on innovative solar energy startups and the potential impact of their technologies
- A white paper on the potential for hydrogen-fuel vehicles to reduce carbon emissions in the trucking industry
- Resource hubs on software assisted well planning, reservoir simulations, and data integration for oil & gas companies
Cleantech SEO ROI
Cleantech is one of our most successful client groups, averaging $2.1M per year in new, net revenue. Organic traffic results in high conversion rates and low CACs, leading to high overall ROI.
SEO ROI
Other Relevant SEO Stats for Cleantech Companies:
- Average engagement rate: 63%
- Average time on site: 3:01
- Landing page conversion rate: 1.3%
Our Approach to Cleantech SEO
We build our cleantech SEO campaigns using our 14 years of research on Google’s algorithm. Google attempt to connect searchers with the content that best answers the implicit question behind the searcher’s query—in other words, their search intent. As a result, effective SEO requires creating the best content on the internet for each commercially valuable keyword relevant to our clients’ technology.
To do so, our SEO campaigns begin with an in-depth interview process where our writers meet your team and learning everything we can about you and your innovative technology. We map out who your most valuable customers are, and create 12-month strategy that includes both technical optimizations and publishing fully original content on your website. Each piece of content is optimized to target a single cleantech keyword, and push visitors through your conversion funnel so they become valuable MQLs for your sales team. After 4-6 months of regular publishing, your site will experience the News Website Bonus, leading to an increase in search rankings, traffic, and new leads.