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Contractor SEO Services

We have over 12 years of experience providing SEO services for contractors. Our clients have included general contractors and concrete, HVAC, electrical, and plumbing subcontractors.

After direct referrals, Google search is the most valuable source of new business for contractors. In our experience, however, most contractors that invest in SEO often make key mistakes in their keyword strategy and content. That’s why we act as a full service agency, handling every aspect of SEO from building a Hub & Spoke strategy to creating thought leadership .

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Contractors have partnered with us to create:

A blog series on insulating homes for Chicago winters.

A guide to single family housing repair loans and grants available through California’s Section 504 Home Repair program.

Landing pages on hazardous materials remediation services for commercial properties.

A white paper on construction costs for mixed-use developments in New York

Contractor SEO ROI

SEO results in excellent ROI for contractors,  averaging $1.1M per year in new, net revenue. SEO generates warmer leads than other channels, resulting in low CACs and high ROI.

Contractor SEO ROI

Contractor Roi

Other relevant SEO stats for Contractors:

  • Average engagement rate: 61%
  • Average time on site: 2:31
  • Landing page conversion rate: 1.8%

SEO for Contractors: Our Approach

We begin our SEO campaigns by interviewing you and identifying exactly who your target audience is, whether they’re homeowners, commercial property managers, or real estate developers. We build out detailed personas that describe your main client types, analyze your current website, and compare your search rankings to those of your top competitors. This knowledge goes directly into a 12-month editorial calendar that we custom build for your campaign, which lays out every local, transactional keyword we’ll target over the course of our services.

The rest of our campaign is spent in content production, as regularly publishing high quality content is the most important factor in Google’s algorithm . For each keyword we target, our team of writers, editors, and graphic designers will create a blog post or landing page that is designed to perfectly match that keyword’s search intent . By publishing twice a week, every week, we secure the News Website Bonus , leading to a sharp increase in your domain authority and search rankings after 4-6 months. In turn, this leads to increased traffic, and because of our focus on commercially valuable keywords , an influx of new leads for your business.