SEO for Contractors: Our Approach

We begin our SEO campaigns by interviewing you and identifying exactly who your target audience is, whether they’re homeowners, commercial property managers, or real estate developers. We build out detailed personas that describe your main client types, analyze your current website, and compare your search rankings to those of your top competitors. This knowledge goes directly into a 12-month editorial calendar that we custom build for your campaign, which lays out every local, transactional keyword we’ll target over the course of our services.

The rest of our campaign is spent in content production, as regularly publishing high quality content is the most important factor in Google’s algorithm . For each keyword we target, our team of writers, editors, and graphic designers will create a blog post or landing page that is designed to perfectly match that keyword’s search intent . By publishing twice a week, every week, we secure the News Website Bonus , leading to a sharp increase in your domain authority and search rankings after 4-6 months. In turn, this leads to increased traffic, and because of our focus on commercially valuable keywords , an influx of new leads for your business.