eCommerce SEO Agency

eCommerce SEO is unique in the wider world of inbound lead generation in that it requires optimization of an entire catalogue of product pages, which often have standardized descriptions and meta information. Few SEO agencies will put forth the effort to ensure that every product page is uniquely optimized based on its product category and features.

At First Page Sage, we believe that situations that require great effort hold the most opportunity for our clients. We’d rather find a way to optimize 500 product landing pages than expend less energy in exchange for mediocre results. For us, the excitement of SEO is in achieving dominance for our clients.

We’ve worked with dozens of eCommerce businesses in the 12 years of our existence, from established small businesses to some of the largest brands in the U.S. including Verizon, U.S. Bank, Penguin Books, Logitech, and NBC. Most importantly, we’ve achieved tremendous ROI results, with eCommerce clients receiving a 317% average ROI.

eCommerce platforms have partnered with us to create:

  • Keyword-optimized product page catalogues
  • Super landing pages featuring brand and product comparisons
  • Interviews with influencers outlining the competitive advantages of the products they prefer
  • Blog articles discussing common consumer problems and pain points, and how different products solve those problems.
  • Annual Reports on the state of a specific consumer product, including trends, new technology, and price comparisons

eCommerce SEO ROI

eCommerce is one of our agency’s highest-performing industries by ROI, averaging $1.1M in new, net revenue per year. Product pages that rank highly on Google, especially around superlative searches, have far higher conversion rates than advertising landing pages because people trust Google’s evaluation.

SEO ROI

e-commerce-roi-graph

Other Relevant SEO Stats for eCommerce Companies:

  • Average engagement rate: 83%
  • Average time on site: 2:03
  • Landing page conversion rate: 1.6%

eCommerce SEO: Our Process

At First Page Sage, our goal is automating your new customer acquisition. This involves more than keyword research and a few page updates: our SEO agency is single-mindedly focused on publishing the best piece of content online for every relevant search query in your space.

Our campaigns begin with a comprehensive onboarding process where we interview your team, research your competitors, and evaluate your website as an ecosystem. We prepare a full SEO health report to determine immediate technical action items, and create a 12-month content roadmap that lays out your most valuable keywords and our method for targeting them using the Hub & Spoke strategy.

The rest of our campaign focuses on using our intimate knowledge of your company to produce weekly content in the form of 2 original blog articles, landing pages or other specialized content. Each piece of content targets a singular and specific keyword, and aims to provide the most satisfying answer to the searcher’s intent. We review your campaign progress on a weekly call, maintain agile content planning in order to match your evolving goals, and closely monitor progress with in-depth quarterly reports. Within 4-6 months of consistent publishing, both search rankings and eCommerce sales from organic users increase.

If you’re ready for First Page Sage to help you increase your organic search visibility and convert new customers, contact us.