Energy Management SEO

With energy prices rising and increased adoption of renewable energy sources, the energy management industry is poised to grow dramatically in the coming years. As business owners become aware of the benefits of working with energy management companies, they turn to Google to look for a partner.

First Page Sage has been working with energy management companies for over 12 years. Our clients have included building automation systems integrators, developers of energy management software platforms, and renewable energy consultants. We create and publish industry leading thought leadership on your website that ranks at the top of Google’s search results, builds a trusted audience, and converts them into leads for your sales team.

Energy Management Companies have partnered with us to create:

  • A blog series on using IoT and building automation to increase energy efficiency in commercial buildings
  • A white paper on projected energy prices in the coming decade, and their projected impact across the manufacturing sector
  • Industry-segmented landing pages on commercial energy management services for building owners
  • An interview series featuring case studies and success stories with building owners who work with energy management partners

Energy Management SEO ROI

SEO results in excellent ROI for energy management companies,  averaging $1.6M per year in new, net revenue. Business decision makers who originate from SEO place a greater degree of trust in their energy management partners, leading to lower CACs and increased LTVs.

SEO ROI

energy-management-roi

Other Relevant SEO Stats for Energy Management Companies:

  • Average engagement rate: 66%
  • Average time on site: 2:53
  • Landing page conversion rate: 1.4%

Energy Management SEO: Our Approach

There are two major components to SEO for energy management companies:

  1. Securing high search rankings for commercially valuable keywords in the energy management space
  2. Converting web visitors from passive content readers into valuable MQLs for your sales team

Most SEO companies will focus entirely on the former, resulting in an increase in rankings and page views without a corresponding increase in leads. We focus instead on achieving a high ROI, which requires a comprehensive approach that combines best-in-class content, an understanding of searcher intent, and conversion optimization.

At the beginning of an SEO campaign, we interview you and your team to create profiles of your existing customers and ideal audience. After taking a deep dive into your website and researching your top competitors, we’ll build a 12-month Hub and Spoke strategy customized to the needs of your energy management business.

The next phase of our campaign is content production. Our team of writers, editors, graphic designers, and web developers will work closely with energy management experts to create landing pages, blog articles, and specialized content that targets every transactional keyword your prospective clients actively search. After 4-6 months of publishing twice weekly, your site will trigger Google’s News Website Bonus, triggering an increase in rankings, visitors, and ultimately, new leads for your sales team.

If you’re ready to learn more about our energy management SEO services, contact us below:

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