Hotel SEO: Our Approach

Over the years, Google has tweaked its algorithm to prioritize high quality content that responds to searchers’ queries. That’s why our approach to hotel SEO prioritizes three things:

1. Fully understanding the search intent behind each keyword we target
2. Using the Hub & Spoke model to maximize the effects of Niche Expertise
3. Consistently creating and publishing the best content available on the web

To do this, we begin by interviewing you and your team to build a complete understanding of your target audience and why they travel to your city. We’ll build customer personas for each type of traveller that chooses to stay with you, whether they’re busy executives, event production specialists, families on vacation, summer backpackers, or anyone else in need of lodging. Most of all, we want to understand why they choose your hotel over your competitors, so we can develop a strategy that precisely targets the local, transactional keywords that will give you the highest ROI.

After the initial groundwork is laid, we move into the meat of the campaign: consistently producing high quality content. Whether it’s a blog article, landing page, or more specialized format, our writers will produce authoritative, thought leadership content that becomes the gold standard for hotels in your area. Our editors will then ensure that each piece of content conversion-optimized and meets your brand guidelines, and our reporting team will keep a close eye on leading indicators to ensure that we’re on the right track. By the end of a campaign, your website will organically provide a steady stream of new customers.