The #1 SEO Agency for Law Firms
We combine SEO and generative engine optimization (GEO) with legal thought leaderhip to help you rank on Google and ChatGPT.
Our Law Firm Clients
Law Firm SEO: Our Approach
Personalized SEO Strategy
When we begin working with a new law firm client, our first order of business is to create a fully customized strategic SEO plan tailored to their needs. We analyze their website and existing rankings, learn about their competitors, and find any leakage points that prevent visitors from converting to leads.Legal Expertise
We have 15+ years of proven success providing SEO for leading law firms. We work with experienced legal writers who are intimately familiar with writing for law firms so that we can effectively ghostwrite thought leadership for our clients.Cutting-Edge Strategy
We are the only agency offering truly unified SEO and GEO strategies with dedicated teams for each discipline. We continuouosly research Google and ChatGPT to stay ahead of best practices, and our firm published the first large-scale research study on ChatGPT's algorithm and brand recommendation patterns.
Law Firms Have Partnered With Us to Create:
- Blog articles analyzing the ramifications of recent California and 9th Circuit decisions as well as the potential impact of upcoming cases, and how businesses should preemptively adjust their processes to minimize disruption
- Geotargeted landing pages on the most common landlord violations of Bay Area housing laws, and the legal remedies available to tenants
Comprehensive guides for employers sponsoring H-1B and EB-2 visas - A comprehensive guide to the patent application process, and how to determine if your invention is novel, non-obvious, and useful
- A white paper analyzing the costs and benefits of working with an external law firm vs. hiring an in-house attorney, and when companies with existing in-house legal teams benefit most from working with a specialized firm
Law Firm SEO ROI
Average 3-Year ROI
Law firms are of our most successful client groups, averaging $2.6M per year in new, net revenue. This is due to the high conversion rates and low CACs of leads originating from organic search traffic.
Other Relevant Marketing Stats for Law Firms:
- Average engagement rate: 79%
- Average time on site: 3:07
- Landing page conversion rate: 3.4%
Learn More About SEO & Generative Engine Optimization
Read more about our approach to organic marketing: