Our SaaS Clients
SaaS SEO: Our Services
Custom SEO Strategy
At the beginning of each campaign, we learn as much as possible about your customers and the value of your software. We then use this knowledge to develop a fully custom SEO strategy, beginning with the keywords that prospective customers search when they don't yet know that replacing their current software—or adopting a new one—is the solution to their pain points.Search Intent Analysis
Our strategists are experts on search intent, ensuring that each keyword we target will actually result in real leads for your sales team. Our writers then create industry-leading content that will connect with visitors and push them through your conversion funnel.SaaS Thought Leadership
Regularly publishing thought leadership content is important for more than just ranking on Google—doing so also positions you as a leading authority. Prospective users will feel more confident that your software is the right choice for them, leading to faster user acquisition and lower churn.
SaaS companies have partnered with us to write:
- A blog series on the benefits of using AI-based writing assistant software when writing content, both personal and professional.
- A white paper on the way customer service software is being used by mid-sized to enterprise level consumer-facing businesses
- A resource center on the use of automated portfolio management software for financial services companies
- A report on developments in 3D geospatial modeling software, aimed at energy companies
- A hub-and-spoke series on software localization strategy targeted to middle market and large businesses with international websites
SaaS SEO ROI
Average 3-Year ROI
SaaS is one of the industries that benefit most from SEO, averaging $1.2M per year in new, net revenue.
Other relevant marketing stats for our SaaS SEO clients:
- Average engagement rate: 59%
- Average time on site: 3:59
- Landing page conversion rate: 1.0%
Case Study: Cadence Design Systems
We provided SEO services for Cadence Design Systems, the industry-leading provider of electronics design automation (EDA) software. We began our campaign by targeting keywords that were actively searched by PCB design engineers, working with experts in electronics design, simulation, and analysis to create engineering content with actionable insights.
This content positioned Cadence as a thought leader in the PCB design space, resulting in a 934% increase in Cadence’s total keyword rankings, and the highest number of new subscribers, free trial requests, and user signups in their company’s history.
To learn more about our work with cadence, read the full case study here.
If you’re ready to learn more about working with the top SaaS SEO agency, contact us below: