Scientific Measurement & Testing Company SEO ROI
Scientific measuring and testing companies ranked #11 in our list of highest ROI for our clients’ SEO campaigns between 2015 and 2017. During that period, they averaged a gain of $1.7M / year in new net revenue directly attributable to SEO. Most of the companies in this industry were either in the business of manufacturing and selling scientific tools that measure weight, mass, force, color, light, or temperature; or were companies serving the pharmaceutical and food industries by providing analytical testing, contract testing, API analysis, and sample testing services. Our audience was largely decision makers at drug companies and food companies on the testing side; and on the measurement side it was various scientists, lab managers, and buyers.
To attract clients for these campaigns, we used a thought leadership strategy that revolved around creating “use case” blogs that describe situations that our target audience would find themselves in that necessitate the use of our clients’ tools or services. In some cases, we created large compendiums or guides for measurement or testing with the idea that the guides would lead potential customers to inquire further from our clients. You can learn about our thought leadership service here.
Organic Traffic Growth
Other relevant SEO stats for scientific measurment and testing companies:
- Average bounce rate: 45%
- Average time on site: 2:50
- Landing page conversion rate2: 1.3%
1 ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.
2 Conversion rate refers to the percentage of new SEO visitors who convert to a sales lead within 30 days of landing on the client’s website from a Google search results page