SEO Services for Senior Living Communities

First Page Sage has over 12 years of experience providing SEO for senior living communities, including independent living communities, continuing care facilities, and nursing homes. Our approach combines a geotargeted Hub & Spoke strategy with trust-building, ghostwritten content to secure first page rankings for valuable keywords.

Without a direct referral, Google is the first place seniors and family members turn when looking for a retirement home. Making sure your community’s name is at the top of the search results creates a reliable way for new residents to learn about your homes.

Senior living communities that we’ve provided SEO services for include:

Senior living communities have partnered with us to create:

  • A geotargeted blog series on commonly asked questions about senior living communities in New York, discussing concerns such as cost, questions to ask, and amenities
  • An interview series with current residents and their family asking them to describe their experience living in the community
  • Resource hubs on grants, vouchers, and other senior housing assistance programs in California.

Senior Living SEO ROI

SEO results in excellent ROI for senior living communities, averaging $1.5M per year in new, net revenue per year. Visitors who originate from SEO place a greater degree of trust in website content, leading to increased conversion rates.



Other Relevant SEO Stats for Senior Living Communities:

  • Average engagement rate: 67%
  • Average time on site: 2:42
  • Landing page conversion rate: 1.3%

Senior Living SEO: Our Approach

Our approach to senior living SEO focuses on delivering actual ROI for our clients. We begin our process by interviewing you and your team to understand exactly who your most valuable audience is. We then build a custom SEO strategy that identifies the keywords they search when looking for a senior living community, and what type of content will resonate most with them. Meanwhile, our tech team will comb through your website, finding and fixing any technical or UX errors they come across that may prevent you from converting visitors or ranking more highly.

We then begin the content creation phase of our campaign. Our writers will use the information we gathered about your audience to create a fully original piece of content for each keyword they search, each conversion optimized and tailored to respond to search intent. We publish this content on your website twice weekly, securing the News Website Bonus and causing your search rankings to rise rapidly, and with it, your organic traffic and conversions.

If you’re ready to learn more about our SEO service for senior living communities, contact us below: