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SEO for Boat & Yacht Companies

At First Page Sage, we have over 12 years of experience providing SEO services for boat & yacht companies. Our clients have included private yacht dealers, boat dealers, service centers, and rental providers.

Google is one of the first places prospective boat buyers turn when searching for a dealership, as well as when boat owners need to find a new maintenance or repair provider. By investing in your search visibility, you can ensure that searchers see your company when in the market for your boats or services.


Boat companies have partnered with us to create:

  • An editorial series on best practices for commercial fishing vessel maintenance
  • A series of geotargeted landing pages for a luxury yacht broker
  • A guide to choosing an insurance policy for yacht and boat owners in Miami, FL


SEO results in excellent ROI for marine & maritime companies, averaging $1.4M per year in new, net revenue. Business decision makers who originate from SEO place a greater degree of trust in their partners, leading to lower CACs and increased LTVs.


Boat Seo Roi 555x370

Other relevant SEO stats for Boat & Yacht Companies:

  • Average engagement rate: 63%
  • Average time on site: 2:40
  • Landing page conversion rate: 1.3%

Boat & Yacht SEO: Our Approach

Our approach to Boat SEO is built upon our understanding of the philosophy that drives Google’s algorithm. Because Google seeks to connect searchers with the content that answers the intent driving their search query, the best way to secure top search rankings is publish content that does just that. In other words, in order to use SEO to drive leads for your company, our role is to determine which keywords your prospective customers search when they’re in the market for a boat or related services, and then create the best piece of content possible for keyword.

This beings with interviewing you and your team to understand exactly who your target audience is. We then create a custom Hub & Spoke strategy that outlines the search intent and type of page that best matches each.  Meanwhile, our tech team dives into your site to resolve any technical errors that may prevent you from ranking more highly. We then begin the content production process that makes up the bulk of our campaigns. For each keyword, our writers will create a fully original blog article, landing page, or other piece of specialized content such as reports or white papers. After 4-6 months of publishing Google will give your website the News Website Bonus, leading to increased rankings, visitors, and ultimately, a stead stream of new leads for your sales team.

If you’re ready to learn more about our SEO services for boat & yacht companies, contact us below: