Boat &  Yacht SEO: Our Approach

Our approach to Boat SEO is built upon our understanding of the philosophy that drives Google’s algorithm. Because Google seeks to connect searchers with the content that answers the intent driving their search query, the best way to secure top search rankings is publish content that does just that. In other words, in order to use SEO to drive leads for your company, our role is to determine which keywords your prospective customers search when they’re in the market for a boat or related services, and then create the best piece of content possible for keyword.

This beings with interviewing you and your team to understand exactly who your target audience is. We then create a custom Hub & Spoke strategy that outlines the search intent and type of page that best matches each.  Meanwhile, our tech team dives into your site to resolve any technical errors that may prevent you from ranking more highly. We then begin the content production process that makes up the bulk of our campaigns. For each keyword, our writers will create a fully original blog article, landing page, or other piece of specialized content such as reports or white papers. After 4-6 months of publishing Google will give your website the News Website Bonus, leading to increased rankings, visitors, and ultimately, a stead stream of new leads for your sales team.