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SEO for Electrical Contractors

At First Page Sage, we have over 12 years of experience providing SEO services for electrical contractors. We work with both residential and commercial contractors, focusing on using SEO for lead generation and producing measurable ROI.

Electrical contractors see strong returns from SEO. When a homeowner, property manager, or commercial building owner needs to find a contractor for electrical maintenance or installation work, Google is the first place they turn. Contractors who invest in reaching the top of the search results enjoy a steady stream of new clients for their services.


Electrical contractors have partnered with us to create:

  • A blog series on home electrical safety and the dangers of outdated wiring.
  • A guide to complying with San Francisco’s electrical code requirements for commercial buildings.
  • Landing pages on residential electrical services, including new outlet installation, rewiring, and circuit breaker replacement.
  • Reports on the cost of rewiring and modernizing electrical infrastructure in office buildings built in Chicago before 1970.

Electrical Contractor SEO ROI

SEO results in excellent ROI for electrical contractors, averaging $1.2M per year in new, net revenue per year. Leads originating from SEO convert after shorter sales cycles, leading to lower CACs than other channels.


Electrical Contractor Roi 2024 555x370 (1)

Other relevant SEO stats for Electrical Contractors:

  • Average engagement rate: 63%
  • Average time on site: 2:39
  • Landing page conversion rate: 1.9%

Electrical Contractor SEO: Our Approach

We create a customized SEO campaign for each of our electrical contractor clients. First, we interview you and your team to learn your SEO goals, determine who your ideal customer is, and what makes you stand out from other electrical contractors in your service area. We then combine this information with search intent analysis to build a tailored Hub & Spoke strategy that will target the exact keywords your potential clients search when they need your services.

We then move into the content production phase of our campaign. For each target keyword, we will create a landing page, blog post, or more specialized content such as a white paper or a blog that is conversion-optimized to match searchers’ intent. We then publish this fully original thought leadership on your website in order to secure Google’s News Website Bonus, increasing your domain authority. After 4-6 months, you’ll see your search rankings increase significantly, leading to higher visibility for your company and an influx of organic traffic and new leads.

If you’re ready to learn more about our SEO services for electrical contractors, contact us below: