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SEO for Marine & Maritime Companies

At First Page Sage, we have over 12 years of experience providing SEO services for maritime & marine companies. Our clients have included container shipping lines, oil & gas exploration and development companies, boat & marine insurance providers, and commercial vessel financing companies.

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Marine companies have partnered with us to create:

  • An editorial series on financing options for commercial fishing vessels
  • A white paper on the future of ultra-deepwater oil exploration and production.
  • Quarterly reports on projected container shipping line capacity and costs in the coming quarter
  • A guide to choosing an insurance policy for yachts and boats

Marine SEO ROI

SEO results in excellent ROI for marine & maritime companies, averaging $1.4M per year in new, net revenue. Business decision makers who originate from SEO place a greater degree of trust in their partners, leading to lower CACs and increased LTVs.


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Other relevant SEO stats for Maritime & Marine Companies:

  • Average engagement rate: 61%
  • Average time on site: 2:29
  • Landing page conversion rate: 1.2%

Maritime & Marine Company SEO: Our Approach

Google’s algorithm is designed to connect searchers with the content that best answers the implicit intent of their search query. Our job then, is to find the search queries that indicate that the searcher is interested in your company’s products or services, and then create the best piece of content online for each one.

At the start of a campaign, we begin by interviewing you and your team so we can outline all of the problems that your customers turn to you to solve. This becomes the basis for a Hub & Spoke strategy, in which we outline every commercially valuable keyword your customers search, as well as the tone, language, and style of content that will resonate best with your target audience.

Content production makes up the bulk of our campaign. Our expert writers will work closely with marine industry experts to create authoritative blog articles, landing pages, and specialized content such as white papers and reports targeting each keyword we previously outlined. We publish this original thought leadership on your website and after 4-6 months, your website will be awarded the News Website Bonus, leading to increased rankings, visitors, and ultimately, new leads and closed sales.

If you’re ready to learn more about our SEO services for marine & maritime companies, contact us below: