Maritime & Marine Company SEO: Our Approach

Google’s algorithm is designed to connect searchers with the content that best answers the implicit intent of their search query. Our job then, is to find the search queries that indicate that the searcher is interested in your company’s products or services, and then create the best piece of content online for each one.

At the start of a campaign, we begin by interviewing you and your team so we can outline all of the problems that your customers turn to you to solve. This becomes the basis for a Hub & Spoke strategy, in which we outline every commercially valuable keyword your customers search, as well as the tone, language, and style of content that will resonate best with your target audience.

Content production makes up the bulk of our campaign. Our expert writers will work closely with marine industry experts to create authoritative blog articles, landing pages, and specialized content such as white papers and reports targeting each keyword we previously outlined. We publish this original thought leadership on your website and after 4-6 months, your website will be awarded the News Website Bonus, leading to increased rankings, visitors, and ultimately, new leads and closed sales.