Staffing & Recruiting Firm SEO ROI
Staffing and recruiting firms made the top 20 highest ROI of all our client groups between 2015 and 2017, with exactly $1M / year in new net revenue directly resulting from SEO. Our clients in this industry typically worked on both a retainer and a contingency basis; were largely regional companies with a presence in hot markets like Silicon Valley and New York; and were nearly always targeting both mid-size to large companies as well as qualified job-seekers.
Our main strategy to achieve this ROI involved creating highly personalized landing pages for each desirable job position, both on the employer and the job seeker side; publishing semi-annual reports on hiring in specific geographical regions; and creating longer-form “super landing pages” targeting the most lucrative keywords — often, they included “recruiting firm” or “staffing firm.” You can read more about our thought leadership strategy here.
Organic Traffic Growth
Other relevant SEO stats for staffing and recruiting firms:
- Average bounce rate: 36%
- Average time on site: 3:48
- Landing page conversion rate2: 2.9%
1 ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.
2 Conversion rate refers to the percentage of new SEO visitors who convert to a sales lead within 30 days of landing on the client’s website from a Google search results page