Staffing & Recruiting Firm SEO ROI

Staffing and recruiting firms made the top 20 highest ROI of all our client groups between 2015 and 2017, with exactly $1M / year in new net revenue directly resulting from SEO. Our clients in this industry typically worked on both a retainer and a contingency basis; were largely regional companies with a presence in hot markets like Silicon Valley and New York; and were nearly always targeting both mid-size to large companies as well as qualified job-seekers.

Our main strategy to achieve this ROI involved creating highly personalized landing pages for each desirable job position, both on the employer and the job seeker side; publishing semi-annual reports on hiring in specific geographical regions; and creating longer-form “super landing pages” targeting the most lucrative keywords — often, they included “recruiting firm” or “staffing firm.” You can read more about our thought leadership strategy here.

SEO ROI

Organic Traffic Growth

Other relevant SEO stats for staffing and recruiting firms:

  • Average bounce rate: 36%
  • Average time on site: 3:48
  • Landing page conversion rate2: 2.9%

1 ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.

2 Conversion rate refers to the percentage of new SEO visitors who convert to a sales lead within 30 days of landing on the client’s website from a Google search results page