Staffing & Recruiting Firm SEO Services

Staffing firms & recruiting agencies need to reach two distinct audiences: hiring managers and talented professionals. At First Page Sage, we’ve found that SEO is the perfect marketing strategy for both: Google is one of the first places that both job-seekers and managers turn to when they seek to fill a job position.

Our approach goes a step further than simply trying to secure your company a top spot in the search results: we produce high-quality thought leadership content for you that increases your firm’s visibility and trust. The combination of SEO and thought leadership both (a) fills your lead pipeline and (b) increases your brand recognition when the need for a staffing or recruiting firm arises down the road.

Staffing & recruiting firms have partnered with us to create:

  • A blog series on recruiting best practices for C-suite positions, what sets top candidates apart, and when outsourcing the recruitment process to a staffing firm, is the most efficient use of time and resources.
  • An annual, industry-segmented report on expected workforce shortages and surpluses, and which fields will be the most competitive for hiring managers or prospective job seekers in the coming year.
  • A news site covering recent events that impact professional hiring, such as changes in H-1B visa regulations or the impact of Proposition 22.
  • White papers on IT recruiting in Silicon Valley, giving firms creative ideas for recruiting engineers, programmers, network architects, and systems administrators.
  • An interview series with hiring managers and successfully placed professional talent on their experiences working with a recruiting agency.

The key to successfully using SEO to generate leads for staffing & recruiting firms is targeting clients via transactional keywords, then responding to those keywords with their search intent closely kept in mind. Every piece of content we produce targets a unique, high-traffic keyword that is actively searched for by high-level managers with recruiting needs, or talented job-seekers with hard-to-find skills. For each keyword, our strategists determine who the searcher is and what question they’re asking, and then our writers and editors answer that question with the best content that can be found online. Publishing this content regularly turns your website into an automated lead generation system, making SEO one of the highest ROI forms of online marketing.

Staffing & Recruiting SEO ROI

Staffing & Recruiting is one of our agency’s top industries for SEO ROI, averaging $1.1M in new, net revenue per year. Customers ascribe a high level of trust to organic search rankings, which result in higher conversion rates, shorter sales cycles, and more closed deals.

SEO ROI

Staffing and Recruiting graph showing ROI for SEO

Other Relevant SEO Stats for Staffing & Recruiting Companies:

  • Average bounce rate: 36%
  • Average time on site: 3:48
  • Landing page conversion rate: 2.9%

Staffing & Recruiting SEO: Our Process

An SEO campaign for a staffing or recruiting agency begins with an in-depth onboarding process. Our team first analyzes your website’s current search rankings, as well as those of your top competitors, and finds any technical issues that may prevent you from reaching higher rankings. We interview your team to find out what makes your agency the best in its niche or local market, and learn your unique voice so we can create content that accurately reflects your brand. During this process, we also set up tracking and attribution systems that will allow us to track your campaign progress, optimize your conversion pipeline, and demonstrate ROI.

Once we’ve finished the onboarding process, we feel confident in our ability to create the perfect content for each keyword we’ve mapped out in a year-long editorial calendar that makes use of the powerful hub-and-spoke model. By publishing twice weekly, we take advantage of the News Website Bonus, and after four to six months of our campaign, you’ll have already begun to see an increase in your Google positions.

If you’d like to know more about how our SF Bay Area-based SEO agency can help your staffing & recruiting firm connect with both businesses and skilled professionals, contact us below.