We help Palo Alto businesses rank highly on ChatGPT, Google Gemini, and Claude, and drive new customers to their business.
Palo Alto businesses have to compete locally and against venture-backed companies that launch here with national ambitions and budgets to match. Our campaigns are built to win in both scenarios.
Our research team spent over 15 years analyzing Google’s algorithms to develop the best SEO strategies. We take the same scholarly approach to generative engine optimization (GEO), studying AI algorithms and search behavior daily so that our services use the most cutting-edge tactics available.
Palo Alto’s economy is shaped by Stanford University, venture capital and a dense concentration of technology, healthcare and professional services firms. Buyers here are sophisticated and research carefully before they reach out. Many of the Palo Alto-area companies we’ve worked with are in software, financial technology and fine jewelry: industries where reputation and AI recommendations increasingly decide who gets the call.
Our Services
GEO & AEO
When a prospect asks an AI assistant for a recommendation, it returns the companies it sees as the best fit. We make sure your business is on this list, with content and third-party mentions that AI systems trust.
SEO
We build content and authority that rank for the searches your buyers run, including town- and region-specific ones, and turn that traffic into customers.
Strategy and Reporting
Every campaign starts with a custom plan built around your goals, and we report on the numbers that affect revenue: leads, conversions and cost per acquisition.
Our content is written by in-house experts who learn your business first, so it sounds like it came from your own team.
First Page Sage in California: Evan Bailyn, CEO
Evan is the founder of First Page Sage, established in San Francisco in 2009. He is one of the early pioneers of both SEO and generative engine optimization (GEO), and the author of the bestselling book Outsmarting Google.
Before founding First Page Sage, Evan used search rankings to build and sell several businesses. He has been featured in The New York Times, The Wall Street Journal, Forbes, ABC News and Fox News.
Where We Work in San Francisco
We work with businesses across San Francisco, including in these neighborhoods:
California Avenue. Palo Alto’s second downtown, with professional offices, cafes and local businesses.
Downtown Palo Alto. University Avenue’s mix of startups, investment firms, restaurants and independent retail.
Stanford Research Park. A major corporate campus district, home to HP’s headquarters and engineering offices for companies like Tesla.
Sand Hill Road. Menlo Park’s famous corridor of venture capital and private equity firms.
Stanford Medical District. Stanford Health Care and Lucile Packard Children’s Hospital, surrounded by medical practices and the Stanford Shopping Center.
Featured Palo Alto Business
Sand Hill Global Advisors is an employee-owned wealth management firm in Palo Alto that has guided Silicon Valley entrepreneurs, executives, and families for over 40 years, with expertise in concentrated stock, RSUs, and venture capital.
Frequently Asked Questions
What is GEO, and how is it different from SEO?
Generative engine optimization (GEO) is the process of getting your company suggested by AI chatbots like ChatGPT, Google Gemini, and Claude. Think of it as SEO’s next chapter: instead of search engines ranking pages, language models decide what to summarize and cite.
Do I need a Palo Alto-based agency to rank in AI search?
No. First Page Sage is fully remote, and we serve Palo Alto businesses the way we serve every client. You get a dedicated in-house team that learns your market, competitors, and customers, and sits in on regular calls with your team.
What does First Page Sage provide each month?
Every month, you receive a set number of content pieces, including use-case pages, research pieces, comparison articles, and outside PR placements. You own everything we produce for your website.
Which AI platforms does GEO cover?
GEO targets the AI tools buyers use to find companies, including ChatGPT, Google Gemini, Claude, Perplexity, and Google’s AI Overviews. Campaigns can also be tailored to the specific platforms your customers rely on most.
Is GEO just SEO with a new name?
Not quite. GEO combines SEO, PR, and reputation management: placement in ranked list articles, directory inclusion, review management, and publicizing your achievements. Search rankings are one important input among several.
