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Construction SEO Services

Contractors, builders, and civil engineering firms are part of an industry that has very little SEO competition online. The opportunity to be a first mover in your local area, ranking at the top of the Google results, is a valuable one, particularly as more and more decision makers research and discover construction companies online.

Even if most of your new business opportunities come by way of RFP, thought leadership is the type of marketing that boasts the highest ROI of any online lead generation strategy, making it worth an investment. When executed properly, it can act as an automated system that produces sales leads monthly in place of a salesperson.

At First Page Sage, we have over a decade of experience planning and executing thought leadership campaigns for clients in the construction industry. We use a combination of technical SEO, conversion optimization, detailed research, and data analytics to ensure that our campaigns produce returns for years to come.

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Construction Companies have partnered with us to write:

A 6-part series that sets the industry standard on multifamily construction amenities in Silicon Valley

Conversion-optimized landing pages for services ranging from interior renovations to building upgrades

An interview series with architectural leaders in the areas of civic, healthcare, education, and tech construction design

An in-depth guide to understanding and complying with San Francisco’s mandate that soft story buildings be retrofitted in anticipation of future earthquakes

A white paper on managing Chicago’s 14B Building Code, complete with phase diagrams, definitions, a timeline, and a list of fees building owners need to consider

Every week, our expert writers craft 2 pieces of thought leadership content for our construction industry clients, each one highlighting a best practice or insight that would benefit, and hold the attention of, a member of your target audience. All content we deliver targets valuable transactional keywords being searched for by high level decision makers in your target industries.

Once our campaign is underway, you can expect to see substantive increases in your Google rankings within 4-6 months of consistent publication—and be top of mind whenever a client is in the process of selecting a contractor, builder, or consulting firm.

Construction SEO ROI

Construction clients are consistently among our clients with the best ROI for SEO services, averaging $1.1M / year in new net revenue. As one of our satisfied clients noted, “The quickness with which you understood our local market and produced accurate content for it really surprised me. It’s a relief to have a vendor that we can rely on to generate leads for us without much management or time from our team.”

Our construction industry SEO clients include multifamily remodeling companies, design-build general contractors, modular home providers, commercial construction companies, wayfinding firms, and civil engineering firms that mainly serve healthcare, education, and tech. We’ve also worked with enterprises selling construction products such as deck, fence, railing, and stair parts.

Partnering with First Page Sage includes a thorough onboarding process where we spend weeks researching both your business and your competition. We perform a personalized SEO & keyword analysis as well as a competitive analysis in order to position your firm above your competitors’.

Above all, our SEO service is about ROI: Your marketing should always have a provable return in terms of sales leads that convert to closed sales.

Construction SEO ROI

Construction Roi

Marketing stats for our Construction SEO clients:

  • Average engagement rate: 64%
  • Average time on site: 00:03:18
  • Landing page conversion rate: 1.9

Working with First Page Sage for Construction SEO

Unlike other SEO companies who do a passable job at a wide variety of services, First Page Sage specializes in custom-built, thought leadership-style SEO. For each client, we pair our 11 years of SEO experience with subject matter expertise in your industry, including a writer that has worked in your field of construction. Your content will be tightly-focused, supported by custom graphics, and designed to convert readers into clients. Here’s how it works:


  • Identify your target market, including any geographic boundaries; conduct a competitor analysis; and develop your ideal client personas.
  • Create a strategy for targeting transactional keywords that puts your content in front of the right audience and builds a conversion pipeline.
  • Assess and improve the overall health of your site and complete a Conversion Rate Optimization (CRO) analysis.
  • Monitor ROI by systematically tracking leads and assigning attribution levels to each element of your larger marketing program.

Ongoing Campaign

  • Publish 2 unique pieces of thought leadership content per week, each supplemented by quality graphics.
  • Provide a weekly consultation with your dedicated strategist to review your approach, outcomes, and new leads.
  • Create monthly reports on KPIs and quarterly deep dives into improvements among metrics like user behavior and conversions as well as competitive activity.

If you’d like to know more about how a thought leadership campaign can generate leads for your construction business, contact us: