Our Approach to Industrial SEO

Building a successful industrial SEO strategy is a complex undertaking. It requires a understanding of Google’s algorithm, careful keyword selection, and high quality content that explains the advantages of your unique industrial processes. We’ve developed our process over the past 12 years to address these challenges, beginning with our in-depth onboarding process.

At the start of a campaign, we meet with you and your team, learning everything we can about the competitive advantages that your services offer, and the target audience that will convert into the most valuable leads. Our strategists will then build a custom-tailored content plan based on the Hub & Spoke model of SEO, outlining every commercially valuable keyword we target over the next 12 months of the campaign. Meanwhile, our web development team will analyze your site, finding and fixing any technical SEO errors that may prevent you from ranking more highly. With this groundwork laid, we can begin the next phase of the campaign: content production.

Each week, our writers will create and publish 2 original pieces of unique content targeting a valuable industrial keyword, crafted to satisfy the search intent of prospective leads searching for new partner to work with. Each landing page, blog article, or white paper we produce aims to be the best content on the internet for its keyword, and is conversion optimized to push readers through the conversion funnel and become valuable MQLs for your sales team. After 4-6 months of regularly publishing this content on your website each week, your site will experience the News Website Bonus, leading to an increase in search rankings, traffic, and new leads.