Real Estate SEO Services
Real Estate SEO is the process of publishing and distributing industry-leading content for the purpose of attracting wider recognition and sales leads for your real estate firm. When done well, thought leadership content also increases your firm’s profile among tenants and investors alike and connects your firm to valuable business development partnerships.
Our company ghostwrites thought leadership content for commercial and residential real estate firms, developers, REITs, and real estate private equity firms. Our approach is a blend of thought leadership marketing, technical SEO, conversion rate optimization, and data analytics.
Clients have partnered with us to write:
- A 4-part series on global construction trends in the coming decade with a special focus on Asian real estate
- An authoritative guide on regulations around green building and energy within the commercial sector
- A white paper on multi-family real estate market trends within the San Francisco Bay Area and other California cities
- A series of editorial pieces on the development of location-based entertainment properties worldwide
- A webinar on net lease REITs focusing on historic and likely future yields
Real Estate SEO ROI
In the past 3 years, real estate clients have been our #1 highest ROI client group, averaging $3.6M / year in new, net revenue from SEO. The types of real estate companies we work with include investment funds that manage residential and commercial buildings; direct-to-buyer home buying/selling businesses; and real estate investment franchises. With the exception of direct-to-buyer clients, most real estate businesses are targeting high-net-worth clients as well as family offices, foundations, and institutional investors.
Our most successful strategy with real estate clients has been to publish authoritative reports analyzing real estate markets and local economies, and analyzing past results; create guides on investing in specific markets; and create geo-targeted landing pages that describe the investing climate in a particular city or region. Our signature thought leadership service is built on a process of quality content that garners organic links and leads to valuable conversions, built on a rock-solid foundation of website health.
Other relevant SEO stats for Real Estate companies:
- Average bounce rate: 58%
- Average time on site: 3:52
- Landing page conversion rate: 2.8%