We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A bounce rate of 40% is good for a B2B site. Anywhere from 25% - 55% is normal, depending on…
If you're here to understand the difference between PageRank and TrustRank, I won't make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives every web page on the Internet. This score expresses the amount of trust Google feels…
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on SEO later in this entry, but first it helps to have a little background on the power struggle that led…
Teaching hundreds of CEOs about SEO each year, I get a chance to see how all kinds of leaders think about the subject. There are some that swear by it -- others, like the owners of construction companies and OEMs, that don't see the point -- and those that simply don't know enough to have…
The title tag is the most important on-page element of SEO. It's what Google uses to understand what is on each page of your website so it can send relevant searchers there. As a result, you should probably be clear on how to write one. Let me break it down for you: 1. It should be…
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