Video Marketing: How to Optimize Your Video for SEO
Here are the factors that Google and YouTube use for ranking videos.
Linkedin and SEO: Understanding Their Relationship in 2016
In this post, I clarify the relationship between LinkedIn and SEO (hint: there isn't one).
How Long Does It Take To See Results In An
SEO campaigns don't show results overnight - but how long DO they take to build traffic to your website? Get the clear answer in this article.
What’s A Good Bounce Rate For A B2B Site?
We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A bounce rate of 40% is good for a B2B site. Anywhere from 25% - 55% is normal, depending on…
PageRank vs. TrustRank in Google’s Algorithm
If you're here to understand the difference between PageRank and TrustRank, I won't make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives every web page on the Internet. This score expresses the amount of trust Google feels…
What is the Effect of Social Media on SEO?
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on SEO later in this entry, but first it helps to have a little background on the power struggle that led…
The Great Misconception: Measuring ROI for an SEO Campaign
Teaching hundreds of CEOs about SEO each year, I get a chance to see how all kinds of leaders think about the subject. There are some that swear by it -- others, like the owners of construction companies and OEMs, that don't see the point -- and those that simply don't know enough to have…
That’s So Meta: How To Write SEO-Friendly Title Tags
The title tag is the most important on-page element of SEO. It's what Google uses to understand what is on each page of your website so it can send relevant searchers there. As a result, you should probably be clear on how to write one. Let me break it down for you: 1. It should be…
Video Marketing: How to Optimize Your Video for SEO
February 27, 2015
Here are the factors that Google and YouTube use for ranking videos.Linkedin and SEO: Understanding Their Relationship in 2016
January 7, 2015
In this post, I clarify the relationship between LinkedIn and SEO (hint: there isn't one).How Long Does It Take To See Results In An SEO Campaign?
August 26, 2014
SEO campaigns don't show results overnight - but how long DO they take to build traffic to your website? Get the clear answer in this article.What’s A Good Bounce Rate For A B2B Site?
August 14, 2014
We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A bounce rate of 40%…PageRank vs. TrustRank in Google’s Algorithm
July 29, 2014
If you're here to understand the difference between PageRank and TrustRank, I won't make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives…What is the Effect of Social Media on SEO?
July 28, 2014
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on SEO later in this entry,…The Great Misconception: Measuring ROI for an SEO Campaign
July 15, 2014
Teaching hundreds of CEOs about SEO each year, I get a chance to see how all kinds of leaders think about the subject. There are some that swear by it -- others, like the owners of construction companies and OEMs,…That’s So Meta: How To Write SEO-Friendly Title Tags
July 11, 2014
The title tag is the most important on-page element of SEO. It's what Google uses to understand what is on each page of your website so it can send relevant searchers there. As a result, you should probably be clear on…