First Page Sage has provided SEO services to hospitals for over 13 years. Our approach is built on the Hub & Spoke strategy, using high quality, ghostwritten content to secure high Google search rankings for your website.
When researching hospitals, Google is one of the first steps in nearly every prospective patient’s process. By ensuring your hospital’s website is at the top of the search results, you can build trust with them early in their research and ensure yours is the hospital they choose.
Hospitals that we’ve provided SEO services for include:
Hospitals have partnered with us to create:
- A blog series on the best treatment providers for cancer and heart disease in the Tri-state Area
- An annual report on medical breakthroughs and their impact on patient treatment options
- An interview series asking former patients asking them to describe their experience being treated at the hospital
- Resource hubs on chronic illness treatment and management, ranging from Alzheimer’s to leukemia to endometriosis
Hospital SEO ROI
SEO results in excellent ROI for hospitals, averaging $1.8M per year in new, net revenue per year.
SEO ROI
Other Relevant SEO Stats for Hospitals:
- Average engagement rate: 62%
- Average time on site: 3:01
- Landing page conversion rate: 1.3%
Hospital SEO: Our Approach
When working with hospitals, our SEO campaigns begin with a systematic process to create an SEO strategy that prioritizes actual returns and high ROI. While this includes achieving high Google rankings, it also requires a careful consideration of search intent and high quality content that builds trust with prospective patients.
We first interview you and your team to learn who your target audience is and how your hospital excels. Our strategists will then determine which keywords will be most commercially valuable to rank for and build a custom editorial calendar that lays out each targeted keyword’s search intent and ideal page type, prioritizing them by their competition, search volume, and transactionality. Meanwhile, our tech team analyzes your website, ensuring no technical issues prevent you from ranking highly.
The majority of our campaign is then spent ghostwriting high-quality, conversion-optimized content for your website. Our medical writers will create a unique blog article, landing page, report, or white paper for each keyword laid out in the editorial calendar. By publishing on your website regularly, it secures the News Website Bonus, leading to a significant increase in your search rankings, visitors, and new patients.