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SEO for Cybersecurity Companies

Cybersecurity awareness is rapidly growing as more and more business owners recognize the risks of unprotected systems. With little to no experience in the field, these business owners turn to Google to find a trusted partner, reaching out to the cybersecurity companies they find at the top of the search results.

At First Page Sage, we’ve been helping midsize and enterprise cybersecurity providers reach the first page of Google for over 12 years. We take a lead generation-focused approach to SEO, using industry-leading thought leadership to convert visitors into leads.

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Cybersecurity companies have partnered with us to create:

  • An editorial series on data security best practices for businesses who primarily operate using SaaS platforms such as Google Workspace
  • A white paper on the impact of Spectre and Meltdown vulnerabilities, and the performance impact of security patches
  • Landing pages on endpoint detection and response platforms, digital forensics tools, and penetration testing services
  • Annual reports on the cybersecurity compliance requirements mandated by commercial insurance companies

Cybersecurity SEO ROI

SEO results in excellent ROI for cybersecurity firms, averaging $1.7M per year in new, net revenue. Business decision makers who originate from SEO place a greater degree of trust in their cybersecurity partners, leading to lower CACs and increased LTVs.


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Other Relevant SEO Stats for Cybersecurity Companies:

  • Average engagement rate: 61%
  • Average time on site: 2:49
  • Landing page conversion rate: 1.3%

Cybersecurity SEO: Our Approach

Our first priority when beginning an SEO campaign is to understand exactly what your marketing goals are, and where your agency fits into the crowded cybersecurity landscape. We’ll begin by interviewing your team, learning exactly what makes you an industry leader, and what sets you apart from your competition. Our campaign strategists will then build a customized, Hub & Spoke-based SEO strategy that outlines your most commercially valuable keywords and their search intent. We’ll organize this into a comprehensive editorial calendar that lets you know exactly what to expect.

Each keyword we choose needs a unique page targeting it, giving us opportunities to create original, conversion-optimized content that showcases your insights. Our writers are experts at translating complex security concepts into skimmable articles, landing pages, and other content that resonate with busy decision makers. After 4-6 months of publishing the best content available on any cybersecurity provider’s website, you’ll see your domain authority rise and with it, your search rankings, organic traffic, and most importantly, your incoming leads.

If you’re ready to learn more about our SEO services for cybersecurity companies, contact us below: