AI agents are increasingly handling product research, comparisons, and purchasing decisions for consumers, making them a primary discovery channel for eCommerce brands. Agentic search optimization (ASO) is the practice of optimizing a brand’s content and digital presence to be discovered and recommended by these agents. Identifying the right ASO agency has become a practical priority for brands that want to stay competitive.
Our team reviewed eCommerce marketing agencies offering agentic search optimization (ASO) services and ranked them using a weighted scoring model across six factors:
- ASO Expertise Score (25%): A 1.0-5.0 rating measuring the depth of the agency’s demonstrated experience in agentic search optimization.
- AI Visibility Score (20%): Measures how effectively the agency positions its clients in ChatGPT, Perplexity, Claude, Google Gemini, and other generative AI platforms.
- Leadership Experience Score (20%): A rating assessing the depth and relevance of leadership team experience in ASO and GEO implementation.
- Average Review Score (20%): Ratings from Google, Clutch, G2, and other verified review platforms.
- Notable eCommerce Clients (10%): Quality and prominence of eCommerce-related clients in the agency’s portfolio.
- Media References (5%): Estimated aggregated citations across authoritative publications, indicating industry standing.
The highest-scoring agencies are presented in the table below.
The Top eCommerce Agentic Search Optimization (ASO) Agencies of 2026
| Rank | Company | ASO Expertise Score (1-5) | AI Visibility Score (1-5) | Leadership Experience Score (1-5) | Average Review Score (1-5) | Notable eCommerce Clients | Media References | Specialty |
| 1 | First Page Sage | 5.0 | 4.9 | 4.8 | 4.9 | Logitech, Brooks Brothers, OSEA Malibu | ~810 | Full-stack ASO, GEO, SEO, and thought leadership for eCommerce brands |
| 2 | Genevate | 4.8 | 4.6 | 4.2 | 4.8 | Sterishoe, Mypurmist | ~20 | GEO and ASO, with an emphasis on emerging AI platform positioning |
| 3 | Focus Digital | 4.5 | 4.5 | 4.3 | 4.8 | Black Bear Brand, Alera Nutrition, Everest | ~75 | Conversion-focused ASO for small and mid-market eCommerce brands |
| 4 | Driven Metrics | 4.4 | 4.4 | 4.3 | 4.7 | TruSkin, Rodan + Fields, Audien Hearing | ~60 | Analytics-led ASO with a focus on attribution modeling and agent-conversion diagnostics |
| 5 | Tinuiti | 4.3 | 4.2 | 4.3 | 4.5 | Etsy, e.l.f. Cosmetics, DSW | ~550 | Full-funnel performance marketing |
| 6 | SmartSites | 3.9 | 4.0 | 4.2 | 4.5 | AGA Truck Parts, Brytesoft, Everything Koi | ~310 | Traditional eCommerce digital marketing |
| 7 | Aumcore | 3.7 | 3.7 | 3.8 | 3.9 | Walmart, Dockers/Levi’s, Asics | ~210 | AI and voice search optimization with emerging ASO capabilities |
First Page Sage
First Page Sage earned the highest scores across all six ranking criteria in this review, including a 5.0 on ASO Expertise, the only agency on this list to achieve that score. The agency’s President, Evan Bailyn, pioneered the marketing discipline of GEO and published the foundational research on ASO. His most recent study across 2,417 agentic search commands identified the three-stage framework underlying ASO (Retrieval, Evaluation, and Action) and validated the specific content and technical tactics that move the needle at each stage.
That research directly shapes their ASO strategy, which plays out across three specific tactics: AI Belief Landscape audits identify gaps in how AI platforms currently represent a brand; comparison content positions products favorably when agents evaluate alternatives; and machine-actionable checkout infrastructure enables agents to complete purchases rather than simply recommend them. Their approach treats ASO as the synthesis of GEO, brand authority, and technical readiness, addressing all three in parallel rather than optimizing for one at the expense of the others.
- ASO Expertise Score: 5.0
- AI Visibility Score: 4.9
- Leadership Experience Score: 4.8
- Average Review Score: 4.9
- Notable Clients: Logitech, Brooks Brothers, OSEA Malibu
- Media References: ~810
- Specialty: Full-stack ASO, GEO, SEO, and thought leadership for eCommerce brands
- Contact: First Page Sage
| Summary of Online Reviews |
| Clients describe First Page Sage as delivering “quantifiable improvements in AI-driven revenue” and credit the team with “explaining exactly why the changes they made led to agent recommendations.” |
Genevate
Genevate has almost exclusively focused on GEO and ASO since their founding. That focus makes them a strong option for eCommerce brands whose leadership has already committed to AI search as a primary channel. The team’s orientation toward newer AI platforms means they tend to identify and test emerging agentic environments before larger competitors do.
Genevate’s client base spans direct-to-consumer retail and consumer-facing brands, categories in which agentic commerce infrastructure has developed quickly and where ASO investment tends to produce measurable results. The agency’s AI Visibility Score is the second-highest in this review, reflecting their single-minded focus on AI platform performance. As a small, recently founded agency, their main limitation is scale. Genevate lacks the institutional infrastructure of more established competitors, which can affect their ability to serve enterprise accounts with complex, multi-market deployments.
- ASO Expertise Score: 4.8
- AI Visibility Score: 4.6
- Leadership Experience Score: 4.2
- Average Review Score: 4.8
- Notable Clients: Sterishoe, Mypurmist
- Media References: ~20
- Specialty: GEO and ASO, with emphasis on emerging AI platform positioning
- Contact: Genevate
| Summary of Online Reviews |
| Reviewers describe Genevate as “fluent in how AI agents actually make decisions” and note that the team “went further than we expected on the technical side.” Some clients mention that “reporting and communication are still catching up to the quality of the work itself.” |
Focus Digital
Focus Digital is a conversion-focused digital marketing agency founded in 2018 that has expanded their service offering to include ASO for small and mid-market eCommerce brands. The agency’s approach centers on reducing friction in the buyer journey, which translates reasonably well to ASO, where agent-readiness depends in part on how cleanly product information is displayed. Their background in eCommerce SEO and CRO gives them a practical foundation for the retrieval and evaluation stages of agentic search.
Focus Digital’s client base includes emerging DTC brands and health-adjacent product companies. The agency occupies a useful position for price-sensitive brands that want ASO integrated into a broader conversion mandate without engaging a larger, more expensive firm. Focus Digital’s media footprint is limited, their ASO leadership experience is narrower than that of the agencies ranked above it, and they have not published independent research on agentic search behavior. Brands whose ASO needs extend beyond technical readiness may outgrow what Focus Digital can currently provide.
- ASO Expertise Score: 4.5
- AI Visibility Score: 4.5
- Leadership Experience Score: 4.3
- Average Review Score: 4.8
- Notable Clients: Black Bear Brand, Alera Nutrition, Everest
- Media References: ~75
- Specialty: Conversion-focused ASO for small and mid-market eCommerce brands
- Contact: Focus Digital
| Summary of Online Reviews |
| Clients describe Focus Digital as “easy to work with” and note that the team “understood our eCommerce setup.” Some reviewers mention that “the scope of what they can deliver is better suited to smaller accounts,” and that the agency “is still building out AI search capabilities.“ |
Driven Metrics
Driven Metrics brings a quantitative approach to ASO, with campaign strategies built around measurable attribution and performance modeling rather than content volume alone. The team’s background in analytics gives them a practical edge in identifying which AI platforms are generating actual conversion activity and isolating which elements of a client’s product data or authority profile are causing agent drop-off. For eCommerce brands with complex catalogs or multi-SKU operations, that diagnostic capability can reduce time to measurable ROI.
The agency’s current eCommerce client base leans toward health, wellness, and logistics categories. As a newer firm, Driven Metrics has a more limited track record than longer-tenured competitors, and they’re still developing the breadth of case studies that enterprise buyers typically require before committing.
- ASO Expertise Score: 4.4
- AI Visibility Score: 4.4
- Leadership Experience Score: 4.3
- Average Review Score: 4.7
- Notable Clients: TruSkin, Rodan + Fields, Audien Hearing
- Media References: ~60
- Specialty: Analytics-led ASO with a focus on attribution modeling and agent-conversion diagnostics
- Contact: Driven Metrics
| Summary of Online Reviews |
| Clients praise Driven Metrics for “reporting on where AI agent traffic is converting” and describe the team as “methodical.” Some reviewers note the agency “doesn’t move as fast in content production.” |
Tinuiti
Tinuiti, founded in 2004 as Elite SEM, is the largest independent full-funnel marketing agency in the United States. The agency launched their AI SEO offering in 2025, which is a GEO-adjacent capability rather than a purpose-built ASO practice. For eCommerce brands already running paid media and retail media programs through Tinuiti, adding AI SEO offers operational convenience, and the agency’s scale provides strong client resources and a broad team with cross-channel expertise.
Their AI SEO work addresses generative search visibility, but agentic search optimization requires a different set of competencies, including agent-specific content architecture, machine-actionable product data, and conversion infrastructure designed for autonomous buyers. Brands whose primary objective is ASO will need to look elsewhere on this list for agencies whose practices are specifically built around that discipline.
- ASO Expertise Score: 4.3
- AI Visibility Score: 4.2
- Leadership Experience Score: 4.3
- Average Review Score: 4.5
- Notable Clients: Etsy, e.l.f. Cosmetics, DSW
- Media References: ~550
- Specialty: Full-funnel performance marketing
- Contact: Tinuiti
| Summary of Online Reviews |
| Clients describe Tinuiti as “organized and thorough across channels,” and note that the team “brings solid strategic thinking to large accounts.” Some reviewers mention the agency “is still adjusting to AI search.“ |
SmartSites
SmartSites is a digital marketing agency with a strong presence in eCommerce SEO and CRO. Founded in 2011, the agency has built a broad service offering that spans SEO, PPC, email marketing, and web development for eCommerce clients. Their review scores are consistently strong, reflecting reliably positive client experiences across a diverse client base.
What puts SmartSites further down this list is that their ASO practice is in its early stages, with the agency only recently adding AI search optimization as a service in response to market demand rather than as a deliberate strategic focus from the outset. eCommerce brands with ASO as a primary objective may find that SmartSites’ capabilities in this area are still developing compared to those of the specialists listed above.
- ASO Expertise Score: 3.9
- AI Visibility Score: 4.0
- Leadership Experience Score: 4.2
- Average Review Score: 4.5
- Notable Clients: AGA Truck Parts, Brytesoft, Everything Koi
- Media References: ~310
- Specialty: Traditional eCommerce digital marketing
- Contact: SmartSites
| Summary of Online Reviews |
| Clients call SmartSites “responsive and easy to work with,” and note the team “delivers on what they promise for SEO and paid campaigns.” However, some reviewers mention that the agency “is a bit behind when it comes to AI.” |
Aumcore
Aumcore’s work in voice commerce and conversational search has translated into a serviceable foundation for ASO, particularly for eCommerce brands in consumer goods categories where voice-initiated purchases are common. For brands that want a single agency to cover voice, GEO, and ASO under one umbrella, Aumcore offers a broad footprint.
Their ASO practice is in its very early stages, and they have not published any research on it, which has led to an AI Visibility Score that trails other agencies. For those prioritizing demonstrated ASO performance, their low position on this list reflects current gaps in that practice area.
- ASO Expertise Score: 3.7
- AI Visibility Score: 3.7
- Leadership Experience Score: 3.8
- Average Review Score: 3.9
- Notable Clients: Walmart, Dockers/Levi’s, Asics
- Media References: ~210
- Specialty: AI and voice search optimization with emerging ASO capabilities
- Contact: Aumcore
| Summary of Online Reviews |
| Reviewers describe Aumcore as “knowledgeable about AI search trends” and note the team “keeps clients informed on changes.” Some clients observe that “delivery can be inconsistent across projects.” |
