Evan Bailyn

In this article, we share the top customer acquisition KPIs for 30 B2B industries, as well as benchmarks for each.

In this report, we share our internal statistics on ROAS, collected from 52 client campaigns between 2019 and 2025.

This article outlines critical metrics to analyze when running a demand generation campaign, and provide general benchmarks for each.

In this report, we share our data on average marketing ROI by channel, drawn from our experience working with clients in 25+ B2B and B2C industries

In this report, we share our research on sales funnel conversion rate benchmarks, segmented by industry.

This report summarizes the most important SEO metrics to track in 2024, and provides benchmarks and explanations for each.

Our analysts recently conducted a meta-analysis on pest control company multiples based on both EBITDA and revenue.

Our analysts recently conducted a meta-analysis on landscaping control company multiples based on both EBITDA and revenue.

Our analysts recently conducted a meta-analysis on oil & gas company multiples based on both EBITDA and revenue.

Our analysts recently conducted a meta-analysis on engineering company valuation multiples based on both EBITDA and revenue.