Evan Bailyn

This article is a high level guide to digital customer acquisition for anyone wishing to learn about strategy, or ensure they have an up-to-date understanding of its concepts.

In this article we define organic traffic and paid traffic, then proceed to discuss the reasons to invest in organic vs paid channels.

In this article, we explain the difference between demand generation and inbound marketing, and discuss how they relate to each other.

In this article, we discuss how to create a marketing strategy for both B2B and B2C medtech companies in 2024.

In this article, we compare 8 major demand generation channels, and explain the advantages and disadvantages of each.

In this report, we share industry-segmented clickthrough rate benchmarks for Google ads as well as the top 3 organic search positions.

In this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel. 

In this article, we explain you how medtech companies can create, implement, and adjust a go-to-market strategy.

In this article, we discuss how to determine if a lead originated from SEO, and explain the pros and cons of common attribution models.

In this article, we discuss the most important KPIs for B2B marketers and how to measure them, providing benchmarks for each.