Evan Bailyn

This article discusses cash vs stock in company acquisitions: how each works and why business owners might choose one over the other.

In this report, we present our data on conversion rate by traffic source, taken from 150+ clients’ accounts from 2016-2021.

Our research team recently conducted a meta-analysis of average website conversion rates, using data sourced from Jan 1 - Sept 30, 2023. In the tables below, we have listed the data, which can be used as benchmarks for marketing campaigns. …

In this article, we share the 5 B2B SEO trends that are most relevant to and effective for marketers in 2024.

We aggregate the data from 10+ years of content marketing for 12 industry verticals, from real estate to PCBs to financial services.

In this article, we discuss how to create an SEO content plan using the Hub & Spoke model.

In this article, we explain the B2B SaaS marketing funnel, and share strategies that SaaS companies can use to optimize each stage.

First Page Sage began conducting a continuous study of Google’s algorithm 13 years ago. Below is the Q3 2023 update.

Here, I explain the Corpus of Content model of SEO: an organizing philosophy that helps marketers stay focused on their most revenue-generating activities.

In this article, we share which SEO KPIs you should track, as well as successful campaign benchmarks for each.