PageRank vs. TrustRank in Google’s Algorithm
July 29, 2014
If you're here to understand the difference between PageRank and TrustRank, I won't make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives…
What is the Effect of Social Media on SEO?
July 28, 2014
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on SEO later in this entry,…
The Great Misconception: Measuring ROI for an SEO Campaign
July 15, 2014
Teaching hundreds of CEOs about SEO each year, I get a chance to see how all kinds of leaders think about the subject. There are some that swear by it -- others, like the owners of construction companies and OEMs,…
That’s So Meta: How To Write SEO-Friendly Title Tags
July 11, 2014
The title tag is the most important on-page element of SEO. It's what Google uses to understand what is on each page of your website so it can send relevant searchers there. As a result, you should probably be clear on…