Evan Bailyn

In this article, we share best practices for generative engine optimization that will help businesses get recommended by ChatGPT and AI overviews.

In this article, we break down generative engine optimization cost by service tier, based on a survey of the small number of companies formally offering GEO services today.

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

In this report, we share average customer retention rates by industry in 2025.

In this report, we rank the top SEO agencies for contractors in 2025 based on 7 factors.

In this guide, we discuss how content marketing is used for lead generation, and how to create and execute a content marketing strategy.

In this article, we explain the customer acquisition funnel, and how to optimize your strategy at each stage.

In this piece, we’ll explain how to use SEO as a lead generation tool, and how it complements other marketing channels.