The following report analyzes the top sales coaches of 2024. From an initial pool of ~100 candidates, our research team evaluated and ranked the top-performing sales coaches based on a variety of factors listed below. Our definition of a sales coach includes any professional providing executive- or leadership-focused consulting, training, or events dedicated to improving the performance of an entire sales team.
The algorithm we used to narrow down our pool consisted of the following criteria:
- Average Customer Reviews (50%): a 1.0-5.0 score averaging the consultant’s online reviews from an aggregate of all established third-party platforms.
- # Years Consulting (30%): The number of years each consultant has spent coaching sales professionals and executives, indicating their experience in providing results for their clients, maintaining good relationships with them, and adapting their training methodologies and systems to a changing market.
- Awards & Honors (20%): Any formal recognition or top-list placement for sales coaching services or related services (e.g. sales training, sales leadership development) by a legitimate association in that industry.
The 8 highest-ranked sales coaches are listed in the table below. In addition to their scoring information, we also provide information about their target client and whether or not they are available for hire.
The Top Sales Coaches of 2024
| Name | Average Reviews | # Years Consulting | Awards & Honors | Ideal Client Fit | Available for Hire? |
| Cary Chessick | 4.9 | 12 | Entrepreneur of the Year (Ernst & Young) Entrepreneurship Hall of Fame(University of Illinois) | Mid-market companies looking to increase their pipeline velocity through faster sales | Yes |
| Grant Cardone | 4.7 | 25 | #1 Sales Expert to Follow(Twitter) Axiom Award for “Sell or Be Sold” | Enterprise-level companies seeking customized sales training to improve sales efficiency | Yes |
| Tom Searcy | 4.8 | 19 | 2024 Top 30 Sales Gurus(Global Gurus) | Large-contract businesses looking for a coach with experience in enterprise-level big-ticket sales. | Yes |
| Colleen Stanley | 4.7 | 20 | Sales Hall of Fame Inductee (Badger Maps) 2020 Top 50 Sales & Marketing Professionals(Top Sales World) | Sales experts interested in utilizing emotional intelligence-based training to improve sales performance | Yes |
| Deb Calvert | 4.4 | 20 | Most Influential Women in Sales Award(Sales Hacker) Best Sales Books of All Time(Book Authority) | Companies of all sizes wishing to focus on ennoblement, enablement, and customer engagement | Yes |
| Sam Richter | 4.3 | 26 | Entrepreneur of the Year Finalist(Inc. Magazine) National Speaker Hall of Fame Inductee(CPAE) | Firms looking for data-driven sales coaching and consulting on AI sales tools | Yes |
| Hsiang-Yi Lin | 4.5 | 12 | N/A | Companies in the midst of scaling seeking executive training | Yes |
| Kate Raidt | 4.3 | 25 | Top Sales Coach(Coach Foundation) | Individual sales professionals looking to improve their sales skills while maintaining an excellent work-life balance | Yes |
The following sections give more information on each finalist on the list above, describing their sales consulting program as well as their relevant prior experience.
Cary Chessick
Cary Chessick is an executive sales coach and consultant specializing in direct coaching for C-suite teams. His coaching methodology includes an initial review of sales metrics and performance, weekly check-ins, and intensive training sessions with executives. In these weekly meetings, Cary provides in-depth interpersonal training to help executives learn how to practically apply the high-level, custom action plan he creates. This makes him a great option for companies seeking long-term sales training that will transform their sales and marketing departments beyond the duration of the coaching itself.
Cary Chessick is one of the most consistently well-reviewed executive sales coaches we have observed, with a near-perfect rating in every review and testimonial we have seen. He is one of the newer specialists on this list; however, he has already compiled an impressive library of success stories, and his previous tenure with successful businesses and several entrepreneurial awards over such a short time demonstrates two things: He has a deep understanding of sales at the highest level, and he has a proven training methodology.
- Average Reviews: 4.9
- # Years Consulting:12
- Awards & Honors: Entrepreneur of the Year (Ernst & Young, Entrepreneurship Hall of Fame (University of Illinois)
- Available for Hire?: Yes
- Contact: Cary Chessick Website
Grant Cardone
Grant Cardone is the CEO of Cardone Enterprises and Cardone Capital, a bestselling author, a prolific online content creator, and a top-rated international speaker. According to his website, Cardone’s executive coaching services typically include individual sessions charged on a “per session” basis, which lends itself best to sales executives and team leaders targeting specific problems within their sales workflows. He also provides public speaking services, which allow him to train sales teams directly if preferred.
Cardone is a renowned executive sales coach with many celebrity endorsements and countless pieces of online content to consume for more information or examples of his training style. Although the awards we found are not directly from sales-based associations, his public reputation and more than two decades of experience speak to a thorough understanding of how sales teams can be improved.
- Average Reviews: 4.7
- # Years Consulting: 25
- Awards & Honors: #1 Sales Expert to Follow (Twitter) Axiom Award for “Sell or Be Sold”
- Available for Hire?: Yes
- Contact: Grant Cardone Website
Tom Searcy
Tom Searcy is a sales coach who specializes in big-ticket/large-account sales. His company, Hunt Big Sales, offers sales coaching and growth consulting, broken down into three different levels to meet the needs of different clients. They offer high-level organizational coaching, team sales training, and even sales courses for individuals through their HBS University program. Tom also offers public speaking services for direct sales team training.
Tom is a well-regarded sales coach, author, and public speaker. He offers various coaching options, but his focus is primarily on mid-market firms dealing with large contracts. Firms that fit this mold are the ideal partners for Searcy’s services, as well as individuals who are looking for a structured sales training curriculum to improve their skills.
- Average Reviews: 4.8
- # Years Consulting: 19
- Awards & Honors: 2024 Top 30 Sales Gurus (Global Gurus)
- Available for Hire?: Yes
- Contact: Tom Searcy website
Colleen Stanley
Colleen Stanley is an executive sales coach specializing in leveraging emotional intelligence to improve sales performance. Stanley’s highly interpersonal approach is based on the concept of reading your clients, tapping into their needs through better, more personalized communication to find opportunities to close. This approach makes them especially ideal for companies in emotionally charged industries (e.g., healthcare, finance, automotive) where having a good grasp of the client’s emotional temperature is incredibly beneficial.
Stanley has an extensive background in sales coaching and training and solid reviews. Although her training may not be an excellent fit for some industries, her list of awards suggests that her system works for the right firms.
- Average Reviews: 4.7
- # Years Consulting: 20
- Awards & Honors: Sales Hall of Fame Inductee (Badger Maps), 2020 Top 50 Sales & Marketing Professionals (Top Sales World)
- Available for Hire?: Yes
- Contact: Colleen Stanley Website
Deb Calvert
Deb Calvert is a renowned sales coach and the CEO of People First Productivity Solutions. She provides companies with strategies and coaching to improve productivity through more engaged and equipped sales staff. Her services include sales leadership coaching with executives and upper management and direct training of a client’s sales team if preferred.
Calvert is a well-known sales coach and consultant who Sales Hacker has recognized as one of the most influential women in sales. Her work reflects hard-earned knowledge developed over 20 years of sales experience, and her reviews indicate that she provides consistent results.
- Average Reviews: 4.4
- # Years Consulting: 20
- Awards & Honors: Most Influential Women in Sales Award (Sales Hacker), Best Sales Books of All Time (Book Authority)
- Available for Hire?: Yes
- Contact: Deb Calvert Website
Sam Richter
Sam Richter is a sales coach, speaker, writer, and AI developer. His specialty is coaching sales teams through one-time speaking engagements. He also offers post-speech programs to equip sales teams with learning resources, online intel tools designed by Sam, and even a “Virtual Sam,” to help them implement what they learn from his speeches.
Sam offers an intriguing mix of coaching and material resources, so firms looking for one-time coaching that will still leave their team with tangible tools to improve their productivity. He boasts impressive awards, and promising reviews, but the fact that he focuses solely on training sales teams through speaking engagements places him a bit lower on the list than those with more versatile coaching options.
- Average Reviews: 4.3
- # Years Consulting: 26
- Awards & Honors: Entrepreneur of the Year Finalist (Inc. Magazine), National Speaker Hall of Fame Inductee (CPAE)
- Available for Hire?: Yes
- Contact: Sam Richter website
Hsiang-Yi Lin
Hsiang-Yi Lin is an executive sales consultant who provides several executive-focused services, including sales coaching and consulting, business reinvention, and facilitating leadership changes. These services are ideal for companies in a transitional period that require a more comprehensive list of services to meet their needs.
Lin is among the younger consultants on this list, and we could not find any awards associated with her career as a sales coach. Her site, however, features several highly recognizable clients, which suggests that she is someone to watch out for as the field develops.
- Average Reviews: 4.5
- # Years Consulting: 12
- Awards & Honors: N/A
- Available for Hire?: Yes
- Contact: Hsiang-Yi Lin Website
Kate Raidt
For more entry-level sales professionals who have come across this list, Kate Raidt is a compelling option. Most of the above coaches are more focused on high-level executives or coaching entire sales teams, not catering services to those looking for individual coaching or learning resources. Kate Raidt specializes in coaching individuals not only on how to improve their sales, but also how to maintain a work-life balance and a rewarding family life at the same time.
Kate has decades of sales and coaching experience, and she prides herself on being equal parts high-level sales leader and mother. Her emphasis on balancing career success with the other, more personal aspects of life is a refreshing change in a hustle-focused industry. Her recognition and reviews as a sales coach make her our recommendation for individual sales professionals looking for a coach for themselves.
- Average Reviews: 4.3
- # Years Consulting: 25
- Awards & Honors: Top Sales Coach (Coach Foundation)
- Available for Hire?: Yes
- Contact: Kate Raidt website
