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The Top Sales Consulting Firms of 2024

Business
The Top Sales Consulting Firms Of 2024

The following article ranks the top sales consulting firms of 2024. Our team conducted this evaluation from a total 85 firms selected on the basis of a) sales consultancy work being their primary offering and b) whether or not the firm has traditional or social media citations in the last 12 months, indicating its activeness in the industry.

From the initial pool, the candidates were evaluated and ranked using a proprietary algorithm developed by our research team, consisting of: 

  • Customer Review Score (40%): A quantitative average of existing customer review scores. In cases where the firm offers multiple services in addition to sales consulting, scores may be adjusted up to a 1.0 margin to reflect reviews left by sales consulting clients.
  • Awards & Rankings (30%): Any notable recognition earned by the sales consulting firm, as awarded by a reputable organization within the sales consulting or leadership spheres.
  • Leadership Experience Score (20%): A qualitative analysis of the firm’s principal members, including both c-suite and upper management, according to their previous experience in sales consulting work. Scores are expressed on a 1.0-5.0 scale.
  • Founding Year (10%): Although it is the least important factor in our analysis, the tenure of the firm indicates their ability to adapt their services in varying economic conditions as well as meet changing technological needs.

The following table presents our top 8 scoring firms, each of which surpassed an 80% score. We provide a summary of each firm’s approach to sales consulting in addition to their scoring information to give readers an idea of the best fit for their needs.

The Top Sales Consulting Firms of 2024

#NameCustomer ReviewLeadership ExperienceAwards & RankingsFounding YearSales Consulting Approach
1Pitch Before Product5.04.8MW Entrepreneur of the Year (Ernst & Young)2012One-on-one executive sales coaching with regular weekly check ins
2RAIN Group4.94.4Top Sales Training Companies (Selling Power)2002Sales training services designed for  professional services, financial services, tech, and life sciences
3Challenger Inc.4.74.6Brandon Hall Excellence Award, YEAR2011Online sales training programs with instructor-led and eLearning options 
4Winning By Design4.54.5Top 25 Sales Training Companies (Selling Powers)2012AI-powered GTM diagnostic services coupled with pre-made GTM playbooks to improve performance
5Vendition4.54.2Fastest-Growing Companies (Inc. 5000)2016Online courses for tech sales, including alumni follow up services
6ScaleX4.64.0Top 10 Thought Leaders (Demand Gen Awards)2017Weekly mentoring sessions designed for direct coach-to-sales training
7GrowthPlay4.23.8Top Training Sales Companies (Training Industry)2014Sales training and strategic growth consulting for legal and professional services firms
8SalesWorks4.84.5N/A2018Product and brand awareness training for face-to-face marketing

The following sections detail each finalist on the list above, providing a more in-depth analysis of their executive sales consulting program, any relevant prior experience, and a summary of how they scored on our list.

Pitch Before Product

Pitch Before Product is a sales consulting firm specializing in executive sales coaching. Their approach to improving a client’s sales team emphasizes consistent, one-on-one attention with their c-suite and upper management, effectively teaching them “how to fish” by . This makes them an ideal option for companies of any size looking to invest in long-term sales solutions that keep the skills and techniques of sales in-house.  

Pitch Before Product scored exceptionally high on our algorithm due to the personalized attention and consistency they provide clients. Their leadership has worked in sales training for more than a decade, resulting in very positive client feedback. Their emphasis on executive coaching may exclude clients seeking direct training for their sales team, but they are the best at what they do.

  • Customer Review: 5.0
  • Awards & Rankings: MW Entrepreneur of the Year (Ernst & Young)
  • Leadership Experience: 4.8
  • Founding Year: 2012
  • Contact: Pitch Before Product

RAIN Group

The RAIN Group offers sales consulting services as one of several sales-oriented solutions (e.g., training, coaching, self-study) geared towards several objectives, including filling your sales pipeline, increasing your win rate, and selling virtually. Their menu of services indicates a wide range of specialization within their teams, making them a good catch-all option for companies seeking direct interaction with their sales teams.

The Rain Group has an exceptional customer review rating, suggesting that their teams are remarkably capable and handling client needs. This is especially impressive given the wide range of services they offer and the relatively high profile of several of their clients.

  • Customer Review: 4.9
  • Awards & Rankings: Sales Training Practice of the Year, Best Use of Thought Leadership in Sales (Stevie Awards)
  • Leadership Experience: 4.4
  • Founding Year: 2002
  • Contact: RAIN Group

Challenger Inc.

Challenger Inc provides clients with a mixture of initial sales consulting and auditing services, online courses, and sales-oriented playbooks to enhance the performance of a client’s sales team. Their services are offered a la carte, meaning client’s can pick and choose which of their menu best meets their needs, but their offerings are best reserved for companies seeking an assisted DIY approach to sales consulting in which they are able to have more control over the team’s development. 

Challenger Inc. has an excellent customer review score, indicating a high level of competency in their teams. Their leanings towards an online course/playbook approach may exclude them from clients seeking a more personalized approach, but they are the best at what they do. 

  • Customer Review: 4.7
  • Awards & Rankings: Brandon Hall Excellence Award, YEAR
  • Leadership Experience: 4.6
  • Founding Year: 2011
  • Contact: Challenger Inc.

Winning By Design

Winning By Design is a sales consulting firm that specializes in GTM diagnostic services, using AI to identify and analyze a client’s marketing to identify areas of improvement. Based on this initial audit, their specialists provide clients with a range of pre-made “playbooks” to improve the teams overall performance.Their range of services make them an ideal sales consulting option for companies who are having trouble properly identifying where the leaks in their sales funnel actually occur. 

With a little more than a decade of experience, Winning By Design has made a good name for itself. Their customer reviews indicate a company that reliably meets client demands, which is indicative of the prior project management experience of their leadership.

  • Customer Review: 4.5
  • Awards & Rankings: Top 25 Sales Training Companies (Selling Powers)
  • Leadership Experience: 4.3
  • Founding Year: 2012
  • Contact: Winning By Design

Vendition

Vendition provides sales consulting services through online courses designed to help sales professionals identify areas of opportunity, develop their pitch, and leverage actionable insights to win over prospective clients. In addition, their specialists work with teams to manage sales-oriented assignments and provide 1:1 coaching throughout the process to ensure greater comprehension and retention of material.

Vendition has an excellent customer review score, indicating a high level of quality provided through their courses and teams. Their course-based approach to sales consulting limits their prospective client pool, but they are among the best providers of these services available.

  • Customer Review: 4.5
  • Awards & Rankings: Fastest-Growing Companies (Inc. 5000)
  • Leadership Experience: 4.2
  • Founding Year: 2016
  • Contact: Vendition Website

ScaleX

ScaleX is a sales consulting firm that utilizes AI functionality to analyze a client’s sales pipeline and identify opportunities within their current sales practices, pipeline management, and CRM. Their teams then employ customized strategies to enhance sales performance, with regular check ins as the client passes various milestones and benchmarks.The description of their services beyond this is kept relatively opaque, suggesting a greater degree of customization once a client begins a contract.

ScaleX has an excellent reputation amongst their clients, as indicated by their customer review score. The company itself boasts of a “97% success rate,” although we need to point out that there is no information on how this statistic is calculated. The firm has seen remarkable growth in a relatively short period of time, however, suggesting a high level of quality in their work regardless.

  • Customer Review: 4.6
  • Awards & Rankings: N/A
  • Leadership Experience: 4.0
  • Founding Year: 2017
  • Contact: ScaleX

GrowthPlay

GrowthPlay is a sales consulting firm which provides consulting in addition to training and workshops designed to make sales teams more at unlocking growth potential in their sales teams. Their consulting services appear to be primarily focused on GTM strategy, aligning departments, teams, and individuals with tailored engagements designed to improve performance.Their services are specifically limited to legal and professional services firms, making them particularly well-suited to those clients. 

Their industry specialization – likely a reflection of the firm’s leadership -limits them to a certain selection of clients, however they are well-versed in the problems of this industry. Their customer reviews indicate an ability to 

  • Customer Review: 4.2
  • Awards & Rankings: Top Training Sales Companies (Training Industry)
  • Leadership Experience: 3.8
  • Founding Year: 2014
  • Contact:GrowthPlay

SalesWorks

SalesWorks provides clients with sales consulting services as well as sales professionals for hire. This makes them an excellent option for companies seeking to use both, benefitting from the short-term benefits of an outside representative while training an in-house team on the back end. Although they appear to work specifically with Asian and south asian companies, there is no wording on the site that particularly limits prospective clients to these regions. 

SalesWorks has experienced tremendous success with their face-to-face marketing campaigns, resulting in a very high customer review score. Their leadership is well versed in direct marketing, resulting in the company being able to produce highly effective in-house teams or professionals for hire.

  • Customer Review: 4.8
  • Awards & Rankings: N/A
  • Leadership Experience: 4.5
  • Founding Year: 1995
  • Contact: SalesWorks

Evan Bailyn

Evan Bailyn is a best-selling author and award-winning speaker on the subjects of SEO and thought leadership. Contact Evan here.