Establishing a corporate blog is an excellent way to increase traffic and conversions. However, content marketing is complex, and there are many elements that your firm will need to keep in mind [...]
I sometimes get the same question from marketing VPs as I do from my grandmother: “So what is the point of having a blog?” The blog has come a long way from the mid-2000s when it was essentially [...]
I’ve reviewed hundreds of B2B blog articles in the last few years, and I’ve found that the formula for success with a business audience is not that complex; while the execution takes a while to [...]
Having created and maintained over 100 B2B corporate blogs over the last decade, I’ve found that there are several metrics that can quickly give you an idea of how successful a blog is. In this [...]
Looking for a new corporate blog strategy? This post outlines the top 5 strategies we see most often in the content marketing industry, compared to what we do here at First Page Sage.
Since First Page Sage works with such a wide range of companies – from start-ups to Fortune 500s – I have the privilege of seeing how thought leadership works for companies both large and small. [...]
