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    SEO vs. SEM: Which Is Better in 2024?

    April 16, 2022

    In this article, we compare SEO and SEM across a variety of dimensions including conversion rate, timeframe for results, customer acquisition cost (CAC), stability, consistency over time, and company type (B2B vs B2C).

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    SEO vs SEM (PPC): Which Is Better?

    July 29, 2014

    Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search behemoth to tackle – organic…

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    The Great Misconception: Measuring ROI for an SEO Campaign

    July 15, 2014

    Teaching hundreds of CEOs about SEO each year, I get a chance to see how all kinds of leaders think about the subject. There are some that swear by it -- others, like the owners of construction companies and OEMs,…

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