SEO Basics

If you’ve been following my articles on meta title tags - the single most important SEO element on your website - you know how important good titles are in Google’s algorithm, how bad titles can nullify the effect of your…

A concise guide to the 12 ranking factors that comprise nearly 100% of Google's algorithm in 2016.

In this post, I clarify the relationship between LinkedIn and SEO (hint: there isn't one).

SEO campaigns don't show results overnight - but how long DO they take to build traffic to your website? Get the clear answer in this article.

If you're here to understand the difference between PageRank and TrustRank, I won't make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives…

Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on SEO later in this entry,…

The title tag is the most important on-page element of SEO. It's what Google uses to understand what is on each page of your website so it can send relevant searchers there. As a result, you should probably be clear on…