Marketing

In this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.

In this research report, we share the lead-to-MQL conversion rate in 15 industries, further breaking it down by channel and page type.

In this article, we share average customer lifetime value (LTV) benchmarks for services companies based on data from our 12 years of working with 200+ clients.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

In this article, we explain how to know whether content marketing outsourcing is right for your company.

Looking for a new corporate blog strategy? This post outlines the top 5 strategies we see most often in the content marketing industry, compared to what we do here at First Page Sage.

This article breaks down the B2B content marketing funnel and describes strategies and types of content you can use at each stage.

We’re in the unique position of being able to sample a rich portfolio of clients and campaigns for a more accurate estimate of what an average B2B content marketing conversion rate should be. [...]

Finding someone you can trust to write in your voice is hard. The best writing—the type you’re proud to publish on your website and use in your marketing—is a collaboration between your internal [...]