Marketing

In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.

In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.

In this article, we break down the average B2B and B2C CAC for organic and inorganic marketing channels.

In this article, we discuss the ROI, cost, and average marketing budget percentage of the most common B2B lead generation techniques.

This report contains organic benchmarks and ROI statistics for LinkedIn, compiled from 8 years of campaigns on behalf of small to midsize B2B clients with annual revenues of $5M–$250M.

This article compares 8 B2B inbound lead generation strategies along the dimensions of cost, learning curve, resource intensiveness, time until results, and ROI. We then share the top 3 inbound [...]

In this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.

In this research report, we share the lead-to-MQL conversion rate in 15 industries, further breaking it down by channel and page type.

In this article, we share average customer lifetime value (LTV) benchmarks for services companies based on data from our 12 years of working with 200+ clients.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).