Marketing

In this article, we break down the average B2B and B2C CAC for organic and inorganic marketing channels.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.

In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.

In this report, we share B2B content conversion rates by industry and content type, as well as our advice for increasing conversion rates.

This article compares 8 B2B inbound lead generation strategies along the dimensions of cost, learning curve, resource intensiveness, time until results, and ROI. We then share the top 3 inbound tactics for 17 different industries.

In this article, we explain how to know whether content marketing outsourcing is right for your company.

Looking for a new corporate blog strategy? This post outlines the top 5 strategies we see most often in the content marketing industry, compared to what we do here at First Page Sage.

This article breaks down the B2B content marketing funnel and describes strategies and types of content you can use at each stage.

The best marketing campaigns are like great books: They have something important and interesting to say, and the message sticks with us long after the story’s over. Great B2B campaigns transform potential leads into loyal, long-lasting client relationships—the business equivalent…