Marketing

In this article, we break down the average B2B and B2C CAC for organic and inorganic marketing channels.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.

In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

In this article, we discuss the ROI, cost, and average marketing budget percentage of the most common B2B lead generation techniques.

This report contains organic benchmarks and ROI statistics for LinkedIn, compiled from 8 years of campaigns on behalf of small to midsize B2B clients with annual revenues of $5M–$250M.

This article compares 8 B2B inbound lead generation strategies along the dimensions of cost, learning curve, resource intensiveness, time until results, and ROI. We then share the top 3 inbound [...]

In this article, we share average customer lifetime value (LTV) benchmarks for services companies based on data from our 12 years of working with 200+ clients.

In this article, we explain how to know whether content marketing outsourcing is right for your company.

Looking for a new corporate blog strategy? This post outlines the top 5 strategies we see most often in the content marketing industry, compared to what we do here at First Page Sage.

This article breaks down the B2B content marketing funnel and describes strategies and types of content you can use at each stage.

We’re in the unique position of being able to sample a rich portfolio of clients and campaigns for a more accurate estimate of what an average B2B content marketing conversion rate should be. [...]

Finding someone you can trust to write in your voice is hard. The best writing—the type you’re proud to publish on your website and use in your marketing—is a collaboration between your internal [...]

The best marketing campaigns are like great books: They have something important and interesting to say, and the message sticks with us long after the story’s over. Great B2B campaigns transform [...]