CAC by Channel – 2025 Benchmarks
December 10, 2024
In this article, we break down the average B2B and B2C CAC for organic and inorganic marketing channels.SaaS Customer Acquisition Strategy: 2025 Guide
October 31, 2024
In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.Average CAC for SaaS Businesses, by Industry & Customer Type
October 24, 2024
In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).B2B Content Marketing Conversion Rates: 2025 Report
September 17, 2024
In this report, we share B2B content conversion rates by industry and content type, as well as our advice for increasing conversion rates.B2B SaaS Marketing Budget: Breakdown & Examples
August 13, 2024
In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.B2B Inbound Lead Generation Tactics & Best Practices
April 1, 2021
This article compares 8 B2B inbound lead generation strategies along the dimensions of cost, learning curve, resource intensiveness, time until results, and ROI. We then share the top 3 inbound tactics for 17 different industries.Content Marketing Outsourcing: Is It Right For Your Company?
May 21, 2020
In this article, we explain how to know whether content marketing outsourcing is right for your company.Corporate Blog Strategy: 5 Models
January 29, 2020
Looking for a new corporate blog strategy? This post outlines the top 5 strategies we see most often in the content marketing industry, compared to what we do here at First Page Sage.The B2B Content Marketing Funnel – Explained
January 16, 2020
This article breaks down the B2B content marketing funnel and describes strategies and types of content you can use at each stage.What The Best B2B Marketing Campaigns Have In Common
October 29, 2019
The best marketing campaigns are like great books: They have something important and interesting to say, and the message sticks with us long after the story’s over. Great B2B campaigns transform potential leads into loyal, long-lasting client relationships—the business equivalent…