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        • Electrical Contractors
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        • Franchises
        • HVAC
        • Higher Education
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        • Hotels & Resorts
        • Pest Control
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        • Energy Management
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        • Oil & Gas
        • Solar
      • Financial Services
        • Finance
        • Financial Services
        • Fintech
        • Investment Banking
        • Private Equity
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        • Addiction Treatment
        • Biotech
        • Dermatology
        • Healthcare
        • Hospitals
        • Medical Device
        • Medical Practices
        • Pharmaceutical
        • Plastic Surgery
        • Senior Living
      • Industrial
        • Aerospace
        • Automotive
        • Heavy Equipment
        • Industrial IoT
        • Manufacturing
        • Marine & Maritime
        • Recycling
        • Transportation & Logistics
        • Water Treatment
      • Professional Services
        • Aviation
        • Consulting Firms
        • Engineering
        • Insurance – General
        • Insurance – Business
        • Legal Services
        • Security
        • Staffing & Recruiting
      • Technology
        • B2B SaaS
        • Cybersecurity
        • Fintech
        • Hosting
        • IT & Managed Services
        • PCB
        • SaaS
        • Software Development
        • Telecom
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      • California
        • San Francisco
        • Silicon Valley
        • Sacramento
        • San Jose
        • Palo Alto
        • Oakland
        • Napa Valley
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        • Miami
        • Naples
        • Palm Beach
      • New York
        • Long Island
        • New York
      • Texas
        • Austin
        • Dallas
        • Houston
        • San Antonio
      • — More —
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        • Colorado
        • Delaware
        • Illinois
        • Massachusetts
        • New Jersey
        • Ohio
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        • Washington
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    • Staffing Lead Generation
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      • CAC By Industry
      • CAC by Channel
      • SaaS Customer Acquisition by the Numbers
      • Average CAC for SaaS Businesses
      • SaaS LTV to CAC Ratio
      • LTV for Services Businesses
      • B2B Lead Generation Statistics
      • B2B Content Marketing Benchmarks
      • Content Marketing ROI Stats by Industry
      • LinkedIn Organic Benchmarks
    •  Conversion Optimization
      • B2B Conversion Rates By Industry
      • SEO Conversion Stats
      • SEO Conversion Rate by Page Type
      • Lead-to-MQL Conversion Rate Benchmarks
      • B2B SaaS Funnel Conversion Benchmarks
    •  SEO Statistics
      • SEO ROI Statistics
      • SEO Benchmarks by Industry
      • SEO Conversion Rate By Page Type
      • SEO Conversion Stats
      • SEO vs. PPC Statistics
    • GUIDES
      • Google Algorithm Ranking Factors
      • The Hub & Spoke Model of SEO
      • Search Intent for SEO
      • Reading Level for SEO
      • SEO Campaign Strategy
      • The Best SEO Conferences in 2023
      • How to Write Thought Leadership
      • B2B Lead Generation Strategies
      • Conversion Rate Optimization Best Practices
  • Blog
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SEM

Home » SEO Blog » SEM
 SEO vs. SEM: Which Is Better in 2023?

SEO vs. SEM: Which Is Better in 2023?

April 16, 2022

In this article, we compare SEO and SEM across a variety of dimensions including conversion rate, timeframe for results, customer acquisition cost (CAC), stability, consistency over time, and [...]

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 SEO vs SEM (PPC): Which Is Better?

SEO vs SEM (PPC): Which Is Better?

July 29, 2014

Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search [...]

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  0
 The Great Misconception: Measuring ROI for an SEO Campaign

The Great Misconception: Measuring ROI for an SEO Campaign

July 15, 2014

Teaching hundreds of CEOs about SEO each year, I get a chance to see how all kinds of leaders think about the subject. There are some that swear by it — others, like the owners of [...]

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