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      • SEO Keynote Speaking
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      • B2B Lead Generation
      • B2B SaaS SEO
      • B2B Content Marketing
      • Demand Generation
      • Digital Marketing
      • Enterprise SEO
      • Thought Leadership
    • INDUSTRIES
      • Construction & Real Estate
        • Civil Engineering
        • Construction
        • Contractors
        • Electrical Contractors
        • Home Builders
        • Real Estate
      • Consumer
        • CBD
        • eCommerce
        • Entertainment
        • HVAC
        • Higher Education
        • Home Services
        • Hotels & Resorts
      • Energy
        • Energy Management
        • Environmental
        • Oil & Gas
        • Solar
      • Financial Services
        • Finance
        • Financial Services
        • Fintech
        • Investment Banking
        • Private Equity
      • Healthcare
        • Addiction Treatment
        • Biotech
        • Healthcare
        • Medical Device
        • Medical Practices
        • Pharmaceutical
      • Industrial
        • Aerospace
        • Automotive
        • Heavy Equipment
        • Industrial IoT
        • Manufacturing
        • Marine & Maritime
        • Recycling
        • Transportation & Logistics
      • Professional Services
        • Aviation
        • Business Insurance
        • Engineering
        • Legal Services
        • Security
        • Staffing & Recruiting
      • Technology
        • B2B SaaS
        • Cybersecurity
        • Fintech
        • IT & Managed Services
        • PCB
        • SaaS
        • Software Development
        • Telecom
    • LOCATIONS
      • San Francisco, CA
      • Silicon Valley, CA
      • Sacramento, CA
      • San Jose, CA
      • Palo Alto, CA
      • Oakland, CA
      • Napa Valley, CA
      • Los Angeles, CA
      • San Diego, CA
  • SEO Services
    • SEO Services Overview
    • B2B SEO Services
    • SEO Audit Services
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  • Lead Generation
    • B2B Lead Generation
    • B2B SaaS Lead Generation
    • Construction Lead Generation
    • Healthcare Lead Generation
    • Insurance Lead Generation
    • Financial Services Lead Generation
    • Law Firm Lead Generation
    • Real Estate Lead Generation
    • Staffing Lead Generation
  • Resources
    • BENCHMARKS & METRICS
      • SEO Benchmarks by Industry
      • SEO ROI Statistics
      • SEO Conversion Rate By Page Type
      • B2B Conversion Rates By Industry
      • B2B Content Marketing Benchmarks
      • SEO Conversion Stats
      • Content Marketing ROI Stats by Industry
      • B2B Lead Generation Statistics
      • LinkedIn Organic Benchmarks
    •  
      • CAC By Industry
      • CAC by Channel
      • SaaS LTV to CAC Ratio
      • SaaS Customer Acquisition by the Numbers
      • LTV for Services Businesses
      • SEO vs. PPC Statistics
      • Average CAC for SaaS Businesses
      • B2B SaaS Funnel Conversion Benchmarks
      • Lead-to-MQL Conversion Rate Benchmarks
    • GUIDES
      • Google Algorithm Ranking Factors
      • The Hub & Spoke Model of SEO
      • Search Intent for SEO
      • Reading Level for SEO
      • SEO Campaign Strategy
      • The Best SEO Conferences in 2022
      • How to Write Thought Leadership
      • B2B Lead Generation Strategies
      • Conversion Rate Optimization Best Practices
  • Blog
  • Contact → 855-888-7243

SEM

Home » SEO Blog » SEM
 SEO vs. SEM: Which Is Better in 2022?

SEO vs. SEM: Which Is Better in 2022?

April 16, 2021

In this article, we compare SEO and SEM across a variety of dimensions including conversion rate, timeframe for results, customer acquisition cost (CAC), stability, consistency over time, and [...]

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  1
 SEO vs SEM (PPC): Which Is Better?

SEO vs SEM (PPC): Which Is Better?

July 29, 2014

Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search [...]

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  0
 The Great Misconception: Measuring ROI for an SEO Campaign

The Great Misconception: Measuring ROI for an SEO Campaign

July 15, 2014

Teaching hundreds of CEOs about SEO each year, I get a chance to see how all kinds of leaders think about the subject. There are some that swear by it — others, like the owners of [...]

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